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About

Hello, we’re The Lane.

A hand selected team of multi- disciplined marketing professionals working closely together in one of the country’s fastest growing and most exciting agencies.

Now meet the team.

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Ali Findlay

Ali Findlay

Managing Director

Every orchestra needs a conductor and Ali is the one holding the baton. Having founded The Lane in 2008 and turning it into one of Scotland’s fastest growing and most respected agencies, she loves nothing better than planning future strategies for our clients.
Ricky Stevens

Ricky Stevens

Creative Director

Clients generally choose a marketing agency because of their creative output. But no piece of work can be truly called creative unless it is actually effective. That’s what makes Ricky such a vital weapon in our armoury. His ideas work. Perhaps that’s why on Twitter he’s @ricomagico?
Chris Bruce

Chris Bruce

Client Services Director

With a track record honed within financial services, Chris brings strong leadership abilities to the agency and is responsible for managing the account handling team. Chris sets very high standards for those working alongside him. Almost as high as the ones he sets himself.
Barry Fearn

Barry Fearn

Managing Director, Media

Responsible for planning media strategy across a wide range of clients and sectors, Barry loves to get stuck right into the post campaign analysis of what has and hasn’t worked. Which must get a little dull. As ninety-nine times out of a hundred, it has.
Peter Donaldson

Peter Donaldson

Media Director

With over 20 years experience strategically planning and buying media above the line, Peter is one of the most respected figures within media, going about his everyday business with the silence and stealth of a hungry viper.
Helen Millar

Helen Millar

Head of Digital Services

Not many people bring as much experience to the world of digital agencies as would-be-triathlete and fluent French speaker, Helen. Those years of building her expertise mean she knows exactly the right questions to ask to keep your digital projects on track.
Rob Schmitt

Rob Schmitt

Technical Director

Our trilingual Cape Town native has been building websites professionally since 1996, giving him a wealth of experience that’s put to good use overseeing our technical output. The usability and intuitiveness of a CMS is key for a man as skilled in programming languages as he is in verbal ones.
Ian Duncan

Ian Duncan

Digital Planner

Don’t let the laid back aura of effortless relaxation fool you. Behind the veneer lies a colossus of capability in the increasingly complex world of digital planning. What Ian doesn’t know about an online user journey simply isn’t worth a click.
Teddy Craig

Teddy Craig

Community Manager

From stand-up comedy to social & content, with TV, Radio, newspaper and magazine writing along the way. Teddy brings eclectic experience with a running theme of knowing how to connect with an audience. He was nominated for ‘Best Writer’ at the 2016 Scottish Comedy Awards.
Ross Mackie

Ross Mackie

Senior Designer

Website design isn’t just about following wire frame fashions and knowing which fancy fonts are currently in vogue. It is about ensuring a site is as pleasing to navigate as it is to look at. Ross possesses an exceptional talent when it comes to making the complex, simple.
Stephen Minns

Stephen Minns

Senior Creative

With an extensive background in design through branding, publishing and print, Stephen has been working for almost 20 years in places such as Dubai and London. And now he’s here in Edinburgh, where we’re all very lucky to have him. He says.
Ollie Hooper

Ollie Hooper

Senior Designer

Representing a new generation of designer who work exclusively on keyboard rather than paper, Ollie is highly skilled in 3D digital animation, motion graphics and web design. Always looking for new opportunities to think outside the box. And is it even a box?
Ollie Cunningham

Ollie Cunningham

Senior Designer

With over 10 years in-house and agency experience in London and Edinburgh, Ollie blends creativity with marketing acumen. Our very own ironman (triathlete) is a self-confessed podcast addict, with a thirst for knowledge who really gets under the skin of any brief.
Rob Badura

Rob Badura

Senior Artworker

For over 25 years now he’s been turning art director’s doodles into pukka pieces of proper artwork, capable of spreading messages and generating sales. Rob doesn’t say a lot, but when he does it’s usually always the same thing. Uncommon sense.
Mark Phillips

Mark Phillips

Junior Designer

With qualifications in Visual Communication Graphic Design, Mark’s first job was with our Digital Creative Director, Ricky. Fast forward a few years and they’re reunited at The Lane. Mark brings experience of working on brands like Nando’s, RBS and Famous Grouse. And the traumatic experience of being a Hibs fan.
Julie Roberts

Julie Roberts

Account Director

We’re rather proud of our Institute of Direct and Digital Marketing award winner and who wouldn’t be? With a CV and track record that wouldn’t look out of place with someone ten years her senior, it’s no wonder clients are clamouring to pick Julie’s Jupiter sized brain.
Dawn O'Malley

Dawn O'Malley

Account Director

With integrated account handling experience from London’s top full-service agencies, Dawn has worked across both global and national brands. She specialises in changing consumer behaviour and is driven to deliver insight-led creative work that really makes a difference. Dawn is someone who believes anything is possible.
Emily Liddle

Emily Liddle

Account Manager

When you’re from England’s North East it can be difficult adapting to a city where you’re classed as a southerner, but Emily’s coped admirably. With a first-class honours degree and marketing industry experience behind her, clients across a range of sectors benefit from her account management skills.
Carolina Canoco

Carolina Canoco

Digital Project Manager

With both client side and agency side experience as a Digital Project Manager, Caro has all the knowledge and skills needed to ensure a smooth process. Having been in startups, she knows what it means to muck in. Also, speaking 4 languages is an advantage for projects targeting international markets.
Julie Gray

Julie Gray

Digital Account Director

Julie brings a broad range of digital marketing experience to the table, from digital channel strategies, to conversion rate optimisation to SEO. That knowledge, coupled with first-rate organisational skills and an eye for detail, makes her ideal for managing your integrated campaigns or paid media opportunities.
Ria Dunlop

Ria Dunlop

Digital Media Planner

One of the rising stars we’re proud to have on board, Ria is a highly capable operator who excels in the field of Digital Media Planning. As well as being Google Partner accredited, Ria is skilled in her understanding of social media strategies and the benefits these bring to clients.
Natalie Henderson

Natalie Henderson

Senior Planner

Twenty years in the business and yet always looking to approach the challenge of media planning and research with vigour and innovation. Natalie is an integral part of the agency team and commands fierce loyalty amongst her client base.
Vicky Anderson

Vicky Anderson

Digital Media Analyst

Coming from a marketing & advertising background and based in Lane Media, Vicky loves all things digital. Supporting on the day-to-day running of clients’ digital activity, she enjoys analysing the data to makes sense of it all. Need to ensure your campaign’s fully optimised? Look no further.
Will Campbell

Will Campbell

Paid Search Manager

The tallest guy in the office is also the one with the furthest reach in the world of paid search. Many have benefited from one of Will’s digital audits and his insight into how best to be found online. That and him changing the odd light-bulb.
Lesley Robertson

Lesley Robertson

Finance Manager

Bringing with her a strong track record of financial control within the FMCG, newspaper and retail sectors, Lesley provides expert back up and analysis for the agency management team. Currently winning the award for the highest heels worn in the office.
Mhairi Glen

Mhairi Glen

Personal Assistant to the Managing Director

The youngest Laner may actually be the best travelled Laner, having spent a few weeks of 2016 helping turtles in Costa Rica. Not that she’s forgetting her Edinburgh roots. As she’ll tell you herself, that would be shan, ken? Our favourite fashionista also has an SVQ in Business Administration.
Buckie

Buckie

Canis Lupus Familiaris

Buckie, the office dog known for his calming influence on the #Laners, barking at the buzzer and cruelly growling at any unsuspecting curly haired visitor – when it comes to curly locks, his own are the only set tolerated. Buckie loves the #Laners (apart from Bill, despite his conspicuous lack of curly hair).