We realised that the National Galleries of Scotland’s shops were a treasure trove of unusual and unique gifts, especially at this time of year.
We developed a press campaign that will drive traffic to the Galleries before Christmas and after when it hits the January sales. It’s a perfect opportunity to encourage people to escape the high street, wander in culturally rich environments, indulge in a coffee and do some Christmas shopping at the same time. We know where we’re doing our shopping this year.
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