Social networking website Facebook still tops the social media charts according to Hitwise UK.
With 48.67% of the market share (social networking & forum visits for last week), Facebook stands out ahead in an area where Google products dominate the surrounding markets.
Google has dominated many verticals over the years – search being the obvious one, but also top entertainment website (Youtube receiving 19.46% of visits compared to the BBC website only taking 6.55% of the share) and travel website (Google Maps UK), but seem unable to shift Facebook’s dominance, even with the recent launch of Google +.
Twitter in 3rd place with only 3.77% of the market share for the week. However the data only reflects website traffic and does not include mobile devices which Twitter users are more likely to use to access the service (which in itself is an interesting point to note).
A surprise entry in 10th place is MoneySavingExpert forums with 0.48% of the market share. Giving the niche nature of the website it is impressive that it can compete with more generic websites, although given the current economic climate, it isn’t unusual that it has mass market appeal.
