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Digital

At the end of the day, digital is still about people doing things for people. The human interface before any fingers tap a keyboard is where the genius happens. At the Lane Agency our digital humans deliver through a powerful combination of techie know-how and creative hoodoo.

Digital Planning.

Do you know who your target customers really are? How they behave? Where they spend their time (online and offline)? And how and when they interact with the web?

Cue digital planning. We’ll look at all the questions above and turn them into answers.

We’ll help nail that compelling proposition, create that effortless-to-use information architecture, and bag that conversion you were looking for.

User Experience (UX).

Funny thing about user experience: you tend not to notice when it’s good; you can’t fail to notice when it’s bad.

Every digital project at the Lane starts with this fundamental discipline.

We’ll study the traits and motivations of your target customers and build an information architecture aligned to their needs.

And if your budget allows, we test our work with actual users. So your site is never testing for actual visitors.

Web Design & Development.

When visitors come to your house you normally treat them in a friendly manner. (Cold callers excepted.)

Your website is no different. It needs to be welcoming, it needs to be interesting. Otherwise it’s cheerio forever.

We study your analytics. We look at how visitors actually use your site. And we use this knowledge and our creativity to invite more and more visitors to where you live.

Email marketing.

With Email marketing you’ve only got seconds to live. One touch of a delete button and you’re history.

On the other hand, a well planned, creatively crafted and expertly executed email campaign can generate real and measurable results and click-throughs that can be counted.

We plan, design, test and perfect every campaign. So your messages are stuck in people’s minds, not trash.

Paid & organic search (PPC & SEO).

Search engine optimisation has been regarded as a bit of a dark art. But we don’t make it a mystery. Our job is to deliver a measurable result and we’ll tell you how we intend to get it.

Understanding how search works, maximising your search performance and delivering great results is what we do.

And what’s more, every month we’ll share the stats to prove it.

Social Media campaigns.

We’re extremely social. We know how your customers engage on Facebook. What will earn a reTweet on Twitter. And we’re up to all the latest shenanigans on the likes of LinkedIn, Pinterest, YouTube and Instagram.

One client enjoyed a 2000% increase in online engagement in the first two months alone.

We call that 100% successful.

Online Display.

Visible, effective and cost effective. Online Display is a no-brainer. The real question is what’s the best strategy for your business. Is it about awareness? Is it about engagement and conversion through retargeting customers?

The trick is to make the right choices for your business. And that’s a trick we’ve helped many clients perform with a killer mix of strategic media planning and irresistible creative.

Mobile.

Amazing fact: there are more mobiles on the planet than humans. Incredible how the simple telephone has evolved to become one of the most potent media opportunities around.

From responsive design to native apps, The Lane are dab hands at creating multi-device approaches that really work for your customers.

Motion Graphics (2D & 3D).

Proof positive that we never stand still, motion graphics is another string to our digital bow. With technical knowledge and inventive flair we can bring your brand stories, products and services to computer-generated life. Movement – it’s a great way to move people to do things.