Care Visions

We were appointed by Care Visions to refine their brand, make their existing identity work across all sectors of the business, create a new website and produce new marketing collateral. They deliver high standards of care for a number of service users including children, young people and the elderly.  

The organisation is made up of four divisions, Fostering, Residential, At Home and Resourcing. Each with very different identities and values so it was important to create an identity that would work across all sectors, whilst still being part of a family. In order for them to market themselves they needed to have a more grown up, confident brand that would lead them forward and all them to market themselves online and off.

Caring is at the heart of what the business does, so it was ideal that this should form the basis of the brand across the different media. An identity was created that encompassed the Care Visions brand name and yet allowed the other sectors to have equal importance. The website reflected this as did the literature produced, with the photography strongly reinforcing the generic caring message.