Face & Body
A creative brand campaign that would be aspirational, position Face & Body as a premium brand and ultimately build a relationship with customers whilst growing the business. It’s important that the execution reflects the profile of the business, values of the clinic and Victoria, the client.
To reach the target market, introduce them to Face & Body and build a relationship with existing clients, a sequence of adverts were designed. They would run throughout the year, and build brand awareness over time.
A timeless ‘stars’ campaign helped to connect with the target audience both existing customers and new. It reflected their attitude, experience and emotions. An increase in customer retention, referrals and traffic to the website was noted.