Paid social media

The Lane Media team takes a multi-channel approach to paid social strategy based on objectives and audience fit. Whether it be Facebook, Instagram, Twitter, Snapchat, Pinterest, Tik Tok, YouTube or Linkedin or a combination of them all, paid social when harnessed correctly can be a fantastically strong and effective medium, while its ability to tick multiple boxes makes it brilliantly cost-effective:

• Access to both broadcast and narrowcast audiences
• Finding and prospecting new customers
• Re-targeting lapsed or existing customers
• Multiple visual formats available to engage audiences
• Ability to create custom audiences and interest-led audiences
• Use of additional data for lookalike targeting such as friends-of-friends audiences
• Measurability and tracking

Our Paid Social expertise doesn’t stop at strategy; as an integrated agency we can also create compelling content and messaging as well as stranded journey targeting. Our team will work with you to plan and manage a KPI dashboard as well as supplying a detailed content plan allowing for full transparency on how budget will be allocated.

Whether your campaign is run at a town, city, country or international level – we don’t limit the success paid social can deliver. The opportunity is there to scale and reach new audiences for each and every brand we work with – we think this is what makes Paid Social so exciting!

We work closely with representatives from all social media platforms, so we’re always a step ahead when it comes to the latest innovations.  Clients can rely on us to recommend the newest beta releases, and we’re constantly on a quest to discover fresh ways of capitalising on social networks.

Our team is, of course, fully qualified in paid social management with Facebook Blueprint and Google Analytics certifications.