Paid social media

Audiences, objectives, formats, platforms – buying paid social media without expert help can be a daunting task. There’s so much more to a good paid social strategy than simply boosting a post; it takes experience in effective audience segmentation and targeting combined with an innovative approach to planning and a willingness to stay on top of the ever-evolving social terrain.

The Lane Media team takes a multi-channel approach to paid social strategy based on objectives and audience fit. Whether it be Facebook, Instagram, Twitter, Snapchat, Pinterest, Tik Tok, YouTube or Linkedin or a combination of them all, paid social when harnessed correctly can be a fantastically strong and effective medium, while its ability to tick multiple boxes makes it brilliantly cost-effective:

  • Access to both broadcast and narrowcast audiences
  • Finding and prospecting new customers
  • Re-targeting lapsed or existing customers
  • Multiple visual formats available to engage audiences
  • Ability to create custom audiences and interest-led audiences
  • Use of additional data for lookalike targeting such as friends-of-friends audiences
  • Measurability and tracking

Our Paid Social expertise doesn’t stop at strategy; as an integrated agency we can also create compelling content and messaging as well as stranded journey targeting. Our team will work with you to plan and manage a KPI dashboard as well as supplying a detailed content plan allowing for full transparency on how budget will be allocated.

Whether your campaign is run at a town, city, country or international level – we don’t limit the success paid social can deliver. The opportunity is there to scale and reach new audiences for each and every brand we work with – we think this is what makes Paid Social so exciting!

We work closely with representatives from all social media platforms, so we’re always a step ahead when it comes to the latest innovations.  Clients can rely on us to recommend the newest beta releases, and we’re constantly on a quest to discover fresh ways of capitalising on social networks.

Our team is, of course, fully qualified in paid social management with Facebook Blueprint and Google Analytics certifications.

Contact Us

Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.

+44 (0)131 551 7777
create@thelaneagency.com
media@thelaneagency.com