News & Blog

Something’s just not clicking: Google’s recent search result saga

If you’re one of the many who turn to Google when you need to know something/buy something/find out if you’re going to make it in time to pick up dinner before the supermarket closes… you may have noticed that their search results page has been switched about a bit recently.

Will Campbell • 12th Feb 2020

Facebook Blueprint Live

Our very own Paid Search Manager, Will Campbell, shares his learnings from the Facebook Blueprint Live event that recently took place in Dublin. Take it away Will...

Will Campbell • 18th Oct 2017

Paid Search: What's Coming in 2017?

The Lane's Paid Search Manager, Will, guides you through what 2017 holds for the world of paid search and how your business or organisation can make the most of the opportunities ahead.

Will Campbell • 20th Mar 2017

Top Tips for Successful Festive PPC

With Christmas one of the most important time of year for many advertisers and with the big day fast approaching it is important to get your account in the best shape possible ready to deliver those all-important festive sales. One of the most common questions we are asked by clients is “when should we start developing our Christmas campaigns?” 

Will Campbell • 5th Oct 2015