Rainbows Gallery

The Lane Agency, like most of us in the creative industries, has felt the business impact of Covid-19, so when one of our brilliant media partners Ocean Outdoor gave us an amazing opportunity to use their digital poster sites throughout the UK for an advertising campaign to promote, well…the agency. Our immediate reaction was ‘great, let’s go for it.’

But, it just didn’t feel right.

While a lot of us are fortunate and able to work ‘in our comforts’ in the comfort of our own homes, there are those who venture daily outside into a very changed world: from key workers in hospitals and care homes, to cleaning staff, to the postal service and refuse collectors. Imagine that lonely early morning journey, on an empty bus, gazing out onto empty streets.

So we wanted to use this opportunity to spread a little joy, hope and say thanks to those key workers. But we also wanted to express solidarity with people we work with – and would love to work with – from our wider creative community: designers, art directors, photographers, illustrators, 3D animators and the like. Largely a creative community who, like us, have felt the economic impact of coronavirus, and really just want to use their talents to do anything that helps: even if that is just raising a smile, or a positive reaction.

The best creative advertising has the power to create emotional responses. And today, there’s no better time to do it.

If we have lifted your spirits a little bit, maybe you could help us in return? By supporting the NHS and donating at https://bit.ly/rainbowsgallery .