The Lane Agency curated this collection of uniquely created rainbows to spread a little joy, share hope, say thank you to our key workers, and to show solidarity with our industry. Working with our creative community, we created the Rainbows Gallery to express our appreciation, our hopes, and our belief in the ability of creativity to raise a smile, even in difficult times. We hope you enjoy. The #Laners and friends.

We hope you might join them by adding to our gallery.

Read the full story

The Lane Agency, like most of us in the creative industries, has felt the business impact of Covid-19, so when one of our brilliant media partners Ocean Outdoor gave us an amazing opportunity to use their digital poster sites throughout the UK for an advertising campaign to promote, well…the agency. Our immediate reaction was ‘great, let’s go for it.’

But, it just didn’t feel right.

While a lot of us are fortunate and able to work ‘in our comforts’ in the comfort of our own homes, there are those who venture daily outside into a very changed world: from key workers in hospitals and care homes, to cleaning staff, to the postal service and refuse collectors. Imagine that lonely early morning journey, on an empty bus, gazing out onto empty streets.

So we wanted to use this opportunity to spread a little joy, hope and say thanks to those key workers. But we also wanted to express solidarity with people we work with – and would love to work with – from our wider creative community: designers, art directors, photographers, illustrators, 3D animators and the like. Largely a creative community who, like us, have felt the economic impact of coronavirus, and really just want to use their talents to do anything that helps: even if that is just raising a smile, or a positive reaction.

The best creative advertising has the power to create emotional responses. And today, there’s no better time to do it.

If we have lifted your spirits a little bit, maybe you could help us in return? By supporting the NHS and donating at https://bit.ly/rainbowsgallery


Submit your entry to The Rainbow Gallery

If you work in the creative industries and would like to contribute to our project – and spread a little hope and joy – then please submit your entry using the form below. We can’t guarantee that every submission will go up on the page but we’ll do our best.

Max file size 2MB. Minimum 1000px wide and 1000px high. Accepts JPGs and PNGs.

  • Accepted file types: jpg, jpeg, png.

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