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SEO and AI have collided at the top of Google, and AI Overviews now dominate where websites once stood. The fallout? Website owners report less organic traffic, even for pages that rank well. Meanwhile, more discovery journeys are starting inside chatbots, never making it out to the open web. Some question the ongoing value of […]

In recent years, the digital media landscape has been undergoing a major reset. With rising privacy restrictions and the rise of AI-driven smart campaigns, advertisers are being pushed to rethink how they connect with audiences. Enter TikTok. While the entire ecosystem is evolving, TikTok marks a clear departure from the old paid social playbook. Its […]

Liz takes Lane – An intern story

Charity marketers know it’s the emotional stories that drive recurring donations. And sadly, most charities have a wealth of emotional raw material available. But how do you know if you’re making the most of it? Against a backdrop of rising competition for monthly recurring donations and falling donation levels, that question is more important than […]

AI is a hot topic and one that we can’t (and shouldn’t) avoid when thinking of digital media. Nowhere is it more prevalent than when we come to the big paid social platforms, where continuous changes are being made to the likes of Meta Ads, TikTok Ads, and Pinterest Ads. As these platforms evolve and […]