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Paid search

Looking to capture high intent traffic while they’re actively looking for your product or service? Whether B2C or B2B we’re experts in developing paid search strategies that will deliver in-market traffic directly to your website.


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Drive website visits

Get highly relevant, in-market traffic directly to your website from potential customers & prospects.


Increase sales & leads

Get more conversions and actions that are valuable to your business including enquiries, leads & sales.



Bespoke, transparent reporting matched to agreed KPI’s. From ROAS to CPL we’ll measure what’s important to your business.


Pay Per Click (PPC) FAQs

Paid Search, often referred to as PPC, pay-per-click, CPC or cost-per-click, is a scalable form of digital marketing designed to display ads to users who are actively searching for your products or services. Paid search focuses on the targeting of keywords and the use of text-based ads on the search engine results page (SERP.)

Paid search focuses entirely on text-based ads while paid shopping (link to shopping page) is focused on product-based ads served on the first page & the shopping page of the search engine results page.

Paid search works by bidding on specific terms and the media is bought on a pay-per-click model, meaning you only pay when someone clicks on your ad.

Yes! We will conduct comprehensive keyword research before launching any paid search activity. However, we’re firm believers that nobody knows your business (and your customers) better than you so your input will be invaluable.

One of the many benefits of paid search is that you’re in charge of your budgets. Meaning you’ll never pay more than your monthly budget cap. We will work closely with you to recommend a budget that will allow us to test and learn and we’ll be the first to tell you when we think we need to increase or decrease your budgets based on performance.

The world of search is dominated by Google, but we never recommend discounting the world’s second largest search engine. Bing has a history of converting & millions of users that shouldn’t be ignored. Depending on your budget we will recommend a tailored channel mix based on your objectives and KPI’s.

While both are essential digital marketing disciplines able to drive highly relevant, in-market traffic to your website there are key differences between the two. While paid search involves paying for clicks and positions on the search engine results page, SEO is the process of improving your sites content & markup to make them better for search engines.

As an award-winning paid search agency we’re experts in our field & can make sure your budget is delivering and driving results. As a Google partner we are constantly testing and refining, maintaining Google best practice principles to ensure optimum budget, reporting, and target management. Regardless of the sector in which your business operated, local to national, eCommerce to non-profit, we will create a strategy that is both high performing and cost effective.


Client Testimonials

“The team at Lane Media helped us completely transform our approach to Paid Search over a number of years. Working closely with the team, we successfully grew the number of leads coming from PPC by more than 400% over 3 years”

Craig Semple, Marketing Director, Digby Brown

“The Lane team took our digital marketing to a new level by securing and then maximising our Google Grant. We’ve been thrilled by their persistence and attention to detail to build such a complex and challenging account covering our ticket sales, e-commerce and fundraising. I wouldn’t hesitate to recommend the team wholeheartedly”

Paula Bushell, Head of Marketing and Communications, Royal Botanic Garden Edinburgh

“The team have been outstanding partners over the last few years. They really took the time to understand our business needs before building an intuitive account that continues to consistently exceed our performance expectations”

Christie Turner, Regional Sales Manager, Artisan Real Estate

“What The Lane have achieved for us with our Google Grant has been remarkable. During lockdown they helped to drive people to our series of filmed operas and also to web resources we created for school pupils. Our partnership is a great success and I’d wholeheartedly recommend the team.”

Caroline Dooley, Head of Marketing and Communications, Scottish Opera

Paid Search Experts

You’re in good hands, our team are recognised as experts in the following platforms:

Request a FREE Paid Search Audit

To get a FREE Paid Search Audit, or just find out more about how we can help you, fill out the form or contact us via the details below.

+44 (0)131 551 7777