For the uninitiated, Paid Search can be a minefield: Google Shopping, Display and YouTube, increased use of automation and AI strategy are now all key components of the channel and to exploit the medium to the full takes expertise and technical flair. And lo, our Paid Search service was born.
At The Lane, we take time to get to know your business inside out so we can fully understand your big picture objectives. Only then can we design a Paid Search strategy that is going to drive tangible results. A comprehensive Paid Search audit is often one of our first actions: the results can be eye-opening and an invaluable insight into how we can deliver cost-effective, immediate results.
As an award-winning paid search agency and Google partner we are constantly testing and refining, maintaining Google best practice principles to ensure optimum budget, reporting, and target management. Regardless of the sector in which your business operates, local to national, eCommerce to non-profit, we will create a paid search strategy that is both high performing and cost effective.