Search Engine Optimisation

Our obsession with optimisation goes well beyond design. Channel your inner geek and read on for a glimpse into just how far we’ll go to get you to the top…

Conversion rate optimisation

Whether it’s task completion rate, bounce rate or increasing eCommerce revenue, tell us your website goals and we’ll work out a strategy to achieve them. Plus we’ll use A/B testing to prove our hypotheses, so you don’t need to argue about whether this design will work better than that one – we can test them both, measure performance and let the data tell you.

Speed optimisation

With page load speed becoming an increasingly important ranking factor we make sure your site loads in an instant.

Search engine optimisation

Our SEO specialists will guide you on the best practices for on-page optimisation, as well as providing an in-depth plan, backed by keyword research and searcher demand, to help you create the content hubs that users of your products or services are actually looking for.

Technical integration

While the creative front end gets all the views, it’s only the tip of a sometimes quite sizeable tech-stack iceberg. Some of the biggest wins for organisations come from the backend efficiencies achieved by integrating their digital systems with their website. We find it can be hugely worthwhile to run a technical scoping workshop with your business, to uncover the myriad ways in which new technology combined with clever thinking and a splash of imagination can improve the way your company operates.

Some of the more common technical requirements we work on include:

  • Marketing automation
  • Improved analytics and data gathering
  • Open source content management system customisation and extension
  • Ecommerce
  • Donations system integration
  • Custom API integrations
  • Geo-location

Contact Us

Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.

+44 (0)131 551 7777
create@thelaneagency.com
media@thelaneagency.com