A hand selected team of multi-disciplined marketing professionals working closely together in one of the country’s fastest growing and most exciting agencies.
Now meet the team.
Every orchestra needs a conductor and Ali is the one holding the baton. Having founded The Lane in 2008 and turning it into one of Scotland’s fastest growing and most respected agencies, she loves nothing better than planning future strategies for our clients.
With a track record honed within financial services, Chris brings strong leadership skills to the agency and is responsible for managing the team. Chris sets very high standards for those working alongside him. Almost as high as the ones he sets himself.
Responsible for planning media strategy across a wide range of clients and sectors, Barry loves to get stuck right into the post campaign analysis of what has and hasn’t worked. Which must get a little dull. As ninety-nine times out of a hundred, it has.
Don’t let the laid back aura of effortless relaxation fool you. Behind the veneer lies a colossus of capability in the increasingly complex world of digital planning. What Ian doesn’t know about an online user journey simply isn’t worth a click.
Paul works across both the creative and media side of The Lane, which means nobody knows more about our business. So, if you’re interested in our credentials or services, he’s your man. He’s also got an encyclopaedic knowledge of all the Laners – from favourite foods to taste in music – basically, there’s nothing he can’t tell you about our agency.
With over 20 years experience strategically planning and buying media above the line, Peter is one of the most respected figures within media, going about his everyday business with the silence and stealth of a hungry viper.
Our trilingual Cape Town native has been building websites professionally since 1996, giving him a wealth of experience that’s put to good use overseeing our technical output. The usability and intuitiveness of a CMS is key for a man as skilled in programming languages as he is in verbal ones.
Ian’s elevator pitch: “I love what I do that’s why I’ve been doing it for over twenty years. I come up with ideas, make them look good and help others do the same. I get results but make sure we have a good time getting there.” End of.
Kendra is our violin-playing, shapeshifting word wrangler, with experience across finance, fashion and events. From big creative thinking to perfecting tone, she’s always up for a challenge. Her toughest copy brief so far? Writing this bio.
With years of design experience working with some of the biggest names in the industry, Ross’ knowledge is second to none. Always in demand for fresh approaches, with high-tech looks in motion graphics and website design ensuring a site is as pleasing to navigate as it is to look at. Ross possesses an exceptional talent when it comes to making the complex, simple.
Whether its timeless brand identities or solving complex user experience (UX) problems, Ollie’s approach is to question everything: there is always a better way. And being an ultra marathon runner its fair to say he’s ready to go the distance.
From social media to fully integrated campaigns, there’s barely an area of digital that isn’t catered for by Jaimie’s extensive expertise. A globetrotting adventure junkie, Jaimie’s able to keep a keen eye on all the moving parts of whatever project she’s working on… and still manages to bring the banter.
Sallie specialises in brand and comms strategy which suits her mix of “left brain creative, right brain rational” and makes her totally at home at The Lane. She’s also the president and founder of Bloom Scotland and dog mama to woman’s best friend, Betty. Ask her about how Fame, Fluency and Feeling can help your brand grow.
Twenty years in the business and yet always looking to approach the challenge of media planning and research with vigour and innovation. Natalie is an integral part of the agency team and commands fierce loyalty amongst her client base.
Originating from the client-side, Liam brings a background in customer acquisition to his digital media planning and buying at The Lane. He’s Google Analytics and Ads certified, experienced in PPC and programmatic display, and always ready to jump into emerging channels, resulting in a minor TikTok addiction. He’s also dog dad to a labrador named Phoebe Buffay.
Super-organised and with great client rapport, Alice has a fair bit of photo and film shoot experience across Scotland and for a wide range of brands; so she’s a safe pair of hands to handle all kinds of accounts.
The tallest guy in the office is also the one with the furthest reach in the world of paid search, with 15 years’ experience spanning multiple sectors from local to global. If you want your brand to be found online, Will is your man (his digital audits are the stuff of legend).
Coming from a marketing & advertising background and based in Lane Media, Vicky loves all things digital. Supporting on the day-to-day running of clients’ digital activity, she enjoys analysing the data to makes sense of it all. Need to ensure your campaign’s fully optimised? Look no further.
One of our most experienced project managers, Mairi is a real embracer of change, whether that’s on one of her digital projects, spotting a new bird in her garden or finding a new gin for the drinks cabinet.
Originally from Sydney, Blake now puts his clinical nutrition training to good use by managing food and drink accounts at The Lane. Sampling the entire British range of confectionery is his 2022 challenge. Purely for research purposes, obviously.
Never one to shy away from an Irish stereotype, Orla’s signature dish is Guinness wheaten bread. Her guilty secret, when she’s not working her socks off at the Lane is her obsession with The Kardashians but despite this she is impressively experienced in corporate comms across a wide range of sectors, and is always a calm, capable and reassuring presence for her happy clients.
A true instinctive marketeer with a background in digital but enjoying the full mix at The Lane, Lauren has an adorable cockapoo, Lottie, and makes a mean negroni. Her ambition is to be fluent in Italian (the negronis are helping).
Catriona is proudly from the Scottish Borders and coincidentally she’s bordering on the obsessive when it comes to design perfection, with a particular penchant for the Scandinavian aesthetic after studying design in Finland, via Aberdeen. Her other passion is cycling and during a virtual team challenge where we ‘pedalled’ the 14,000 km from Edinburgh to Cape Town, Catriona put everyone to shame by doing more than the rest of the agency combined!
Tony brings an invaluable skillset to the team with two decades of IT experience complemented by his experience as a Senior Artworker. Skilled in digital printing, typography, design, and origination having worked on a diverse client list including Edinburgh Leisure, St Columba’s Hospice, Kwik-Fit Insurance, Tennent’s and Stewart Milne Homes.
An all-round top digital designer with household brand names like Nando’s, RBS, Famous Grouse and IRN-BRU under his belt, Mark loves nothing more (except possibly Hibs) than using design to get a message across visually or, his personal favourite, creating motion graphics for social media.
Whether its optimising campaigns for our clients or marathon training, Nick is always laser-focused on the task at hand. He loves a deep data dive and previously hosted cocktail making masterclasses – safe to say we’ll be taking full advantage of both.
A zillennial always with an eye on emerging trends and an ear to a podcast, Emily proclaims herself to be tri-lingual in English, Cantonese and Dundonian and began working life in the public attraction and cultural sector. She’s a true devotee of all things social and digital.
Ashleigh has expert account management knowledge within the media sector. Curiosity never killed the cat – if there’s something Ash wants to know she will make it her mission to find out the ins and outs. Loves some free-styling cooking in the kitchen and once taught herself how to complete a Rubik’s cube…now there’s a party trick!
Frenchman Victor brings a certain je ne sais quoi to the team, to his post metal/doom/progressive rock band DVNE and to his role leading our content planning across a wide range of clients across all sectors.
Tremendous Trine is on her second tour of duty as traffic manager, keeping the Laners in line and making sure that all our projects run on time, to brief and to budget. We couldn’t live without her calming presence, and her chocolate fudge!
With a background in beauty PR, networking, events and graphic design, Kelly is a smiley social butterfly who is nevertheless a stickler for detail and fabulously well organised, looking after her accounts with true dedication (and lots of coffee).
Buckie, the office dog known for his calming influence on the #Laners, barking at the buzzer and cruelly growling at any unsuspecting curly haired visitor – when it comes to curly locks, his own are the only set tolerated. Buckie loves the #Laners