ABOUT
Hello, we’re The Lane.
A hand selected team of multi- disciplined marketing professionals working closely together in one of the country’s fastest growing and most exciting agencies.
Now meet the team.
Chris Bruce
Client Services Director
With a track record honed within financial services, Chris brings strong leadership abilities to the agency and is responsible for managing the account handling team. Chris sets very high standards for those working alongside him. Almost as high as the ones he sets himself.
Rob Schmitt
Technical Director
Our trilingual Cape Town native has been building websites professionally since 1996, giving him a wealth of experience that’s put to good use overseeing our technical output. The usability and intuitiveness of a CMS is key for a man as skilled in programming languages as he is in verbal ones.
Paul Borthwick
Business Development Director
New Business Director Paul works across both the creative and media side of The Lane, which means nobody knows more about our business. So if you’re interested in our credentials or our services, he’s your man. He’s also got an encyclopaedic knowledge of all the Laners – from favourite foods to taste in music – basically there’s nothing he can’t tell you about our agency – from who we are and what we do.
Ross Mackie
Design Director
With years of design experience working with some of the biggest names in the industry, Ross’ knowledge is second to none. Always in demand for fresh approaches, with high-tech looks in motion graphics and website design ensuring a site is as pleasing to navigate as it is to look at. Ross possesses an exceptional talent when it comes to making the complex, simple.
Mark Phillips
Designer
An all-round top digital designer with household brand names like Nando’s, RBS, Famous Grouse and IRN-BRU under his belt, Mark loves nothing more (except possibly Hibs) than using design to get a message across visually or, his personal favourite, creating motion graphics for social media.
Jaimie Grosset
Account Director
From social media to fully integrated campaigns, there’s barely an area of digital that isn’t catered for by Jaimie’s extensive expertise. A globetrotting adventure junkie, Jaimie’s able to keep a keen eye on all the moving parts of whatever project she’s working on… and still manages to bring the banter.
Ria McAdam
Media Director
One of the rising stars we’re proud to have on board, Ria is a highly capable operator who excels in the field of Digital Media Planning. As well as being Google Partner accredited, Ria is skilled in her understanding of social media strategies and the benefits these bring to clients.
Will Campbell
Head of Paid Search
The tallest guy in the office is also the one with the furthest reach in the world of paid search, with 15 years’ experience spanning multiple sectors from local to global. If you want your brand to be found online, Will is your man (his digital audits are the stuff of legend).
Vicky Anderson
Media Planner
Coming from a marketing & advertising background and based in Lane Media, Vicky loves all things digital. Supporting on the day-to-day running of clients’ digital activity, she enjoys analysing the data to makes sense of it all. Need to ensure your campaign’s fully optimised? Look no further.
Sallie Bale
Account Director
Sallie specialises in brand and advertising strategy which completely suits her “mix of left brain logic and right brain rationality” and makes her totally at home at The Lane. She’s also the president and founder of Bloom Scotland and dog mama to woman’s best friend, Betty.
Orla Fitzsimons
Senior Account Manager
Never one to shy away from an Irish stereotype, Orla’s signature dish is Guinness wheaten bread. Her guilty secret, when she’s not working her socks off at the Lane is her obsession with The Kardashians but despite this she is impressively experienced in corporate comms across a wide range of sectors, and is always a calm, capable and reassuring presence for her happy clients.
Catriona Munro
Designer
Catriona is proudly from the Scottish Borders and coincidentally she’s bordering on the obsessive when it comes to design perfection, with a particular penchant for the Scandinavian aesthetic after studying design in Finland, via Aberdeen. Her other passion is cycling and during a virtual team challenge where we ‘pedalled’ the 14,000 km from Edinburgh to Cape Town, Catriona put everyone to shame by doing more than the rest of the agency combined!
Diarmuid Cockery
Art Director
After a brief stint thinking he was an artist, Diarmuid figured being an art director might be a better option. Since then he’s worked with a wide range of different clients, including financial, government and FMCG, and he gets a real kick out of coming up with ideas. He also enjoys making animations and attempting to write Tweets that get more than 10 likes.
Tony Haughey
Senior Artworker
Tony brings an invaluable skillset to the team with two decades of IT experience complemented by his experience as a Senior Artworker. Skilled in digital printing, typography, design, and origination having worked on a diverse client list including Edinburgh Leisure, St Columba’s Hospice, Kwik-Fit Insurance, Tennent’s and Stewart Milne Homes.
Liam Hall
Performance Manager
Originating from the client-side, Liam brings a background in customer acquisition to his digital media planning and buying at The Lane. He’s Google Analytics and Ads certified, experienced in PPC and programmatic display, and always ready to jump into emerging channels, resulting in a minor TikTok addiction. He’s also dog dad to a labrador named Phoebe Buffay.
Emily Lou
Performance Media Executive
A zillennial always with an eye on emerging trends and an ear to a podcast, Emily proclaims herself to be tri-lingual in English, Cantonese and Dundonian and began working life in the public attraction and cultural sector. She’s a true devotee of all things social and digital.
Hazel Whyte
Performance Marketing
Hazel describes herself as a ‘lively Glaswegian’ who loves her road bike and is a self confessed data geek. Highly analytical, Google Shopping/data feed optimisation is a particular speciality and her original study of Psychology has been invaluable for her work revealing customer trends and habits. She is The Lane’s secret weapon when it comes to Performance Marketing.
