Insights

News, views and ooohs.

Alfie Hester • 22nd Apr 2025

Making the most of Mosaic

Read more

Barry Fearn • 16th Apr 2025

Navigating the digital divide – industry nuances between Scotland and London

Read more

The Lane Agency • 10th Apr 2025

The Art of Taste: Designing for food and drink brands

Read more

Ollie Cunningham • 19th Mar 2025

People Planet Profit

Read more

Jodi Millar • 12th Mar 2025

Retail Media Trends, Tech & Takeaways: MAD//UpNorth 2025

Read more

Ali Findlay • 10th Feb 2025

Championing women, talent and the planet – a founder’s view

Read more

Ollie Cunningham • 19th Nov 2024

From ambition to achievement – we’re now B Corp Certified

Read more

The Lane Agency • 18th Oct 2024

Media Executive (Food & Drink) Wanted: Join Our Team at Lane Media

Read more

Emily Lou • 9th Oct 2024

TikTok Search Ads Campaign: The New Frontier of Search

Read more

The Lane Agency • 5th Sep 2024

Performance Media Executive Wanted: Join Our Team at Lane Media

Read more

Catriona Munro • 27th Aug 2024

InsideLane – a tale of mutual growth

Read more

Kendra Bodles • 8th Jul 2024

Your guide to tone of voice – creating guidelines worth reading

Read more

Natalie Henderson • 20th Jun 2024

Media Executive Wanted: Join Our Team at Lane Media

Read more

Ollie Cunningham • 12th Jun 2024

Is my logo up to scratch?

Read more

Ian Duncan • 24th Apr 2024

Chain reaction content — does your website have enough?

Read more

Emily Fraser • 23rd Apr 2024

Website design – Can you break the mould?

Read more

Ollie Cunningham • 22nd Apr 2024

Websites that don’t cost the earth: the need for sustainable web design

Read more

Jaimie Bell • 14th Feb 2024

Understanding Behavioural Principles and How they Apply to the Web

Read more

Liam Hall • 9th Feb 2024

Performance Media Manager Wanted: Join Our Team at Lane Media

Read more

Sallie Bale • 22nd Jan 2024

Brand Salience: The key to becoming the consumer choice

Read more

Emily Lou • 5th Jan 2024

Unlocking Meta’s AI potential: A deep dive into Advantage+

Read more

Chris Bruce • 26th Sep 2023

We’re looking for our next Senior Account Manager to join our growing team of #Laners

Read more

Sallie Bale • 25th Sep 2023

Flushed with Success: Championing Menopause Positive Workplaces in Aberdeen

Read more

Emily Lou • 18th Jul 2023

Performance Media Pitfalls: Things to Watch When Self-Serve Advertising

Read more

Sallie Bale • 20th Jun 2023

Brand Distinctiveness: From Differentiation to Memorable Marketing

Read more

Sallie Bale • 29th May 2023

Brand Positioning: Going from Good to Unforgettable

Read more

what is performance marketing

Liam Hall • 25th Apr 2023

What is Performance Marketing? A Definitive Guide

Read more

paid search executive

Liam Hall • 20th Apr 2023

Paid Search Pros Wanted: Lane Media is Hiring

Read more

Nick McAlpine • 20th Apr 2023

Broad match, slim results: Why keyword caution leads to Paid Search success

Read more

Sallie Bale • 27th Mar 2023

What is a brand purpose statement?

Read more

ROAS Calculator

Liam Hall • 27th Mar 2023

Understanding ROAS and How to Calculate It with a Free Calculator

Read more

Sallie Bale • 6th Mar 2023

How to Audit Your Brand: the five step guide

Read more

Liam Hall • 21st Feb 2023

Maximise your Performance Media with LTV-based ROAS & learn how to calculate it

Read more

Sallie Bale • 15th Feb 2023

Brand Wheel: the Definitive Guide

Read more

Liam Hall • 3rd Feb 2023

TikTok: A cost-effective advertising solution

Read more

Sallie Bale • 22nd Jan 2023

How strong is your employer brand proposition?

Read more

Nick McAlpine • 10th Jan 2023

Could Performance Media be the key to your future success?

Read more

Liam Hall • 2nd Dec 2022

E-commerce: Top tips for turbulent times

Read more

Sallie Bale • 12th Nov 2022

How to Conduct a Brand Analysis?

Read more

Vicky Anderson • 11th Nov 2022

Trending through time: 20 years of Google-ing

Read more