News & Blog

Is my logo up to scratch?

Explore key criteria to help you evaluate the strength of your logo – distinctiveness, clarity, and memorability.

Ollie Cunningham • 12th Jun 2024

Chain reaction content — does your website have enough?

How can you use "chain reaction content" to maximise user engagement on your website?

Ian Duncan • 24th Apr 2024

Website design – Can you break the mould?

Discover the journey of our Design Director Emily Fraser, blending web design creativity with practical functionality over 15 years.

Emily Fraser • 23rd Apr 2024

Websites that don’t cost the earth: the need for sustainable web design

Websites that don't cost the earth: the need for sustainable web design.

Ollie Cunningham • 22nd Apr 2024

Understanding Behavioural Principles and How they Apply to the Web

By comprehending the building blocks to human behaviour, we can enhance our methods of communication, information presentation, and streamline user experiences. It can help designers create intuitive interfaces that align with how users naturally interact with technology, making their overall experience of a brand or service more enjoyable.  In an ever-evolving world, what constants can […]

Jaimie Bell • 14th Feb 2024

Performance Media Manager Wanted: Join Our Team at Lane Media

Lane Media is on the hunt for a Performance Media Manager to join our vibrant team. As a Performance Media Manager, you’ll be at the forefront of planning, buying, and managing digital campaigns across various platforms, with a primary focus on paid search, social, and display advertising. Reporting directly to the Performance Media Director, you […]

Liam Hall • 9th Feb 2024

Brand Salience: The key to becoming the consumer choice

Brand Salience means buyers conjure up your brand in the right buying situations. It’s not just about brand recognition; it’s about being the first choice at the crucial decision-making moment. In this article you’ll find out about: This metric hinges on creating strong, positive associations, ensuring your brand resonates with consumers precisely at the point […]

Sallie Bale • 22nd Jan 2024

Unlocking Meta’s AI potential: A deep dive into Advantage+

Meta's AI and Advantage Suite offering is difficult to miss. Take a look into what it is, the benefits and the things you should consider before adopting Advantage tools and Advantage+ for your next Meta conversion campaign.

Emily Lou • 5th Jan 2024

We’re looking for our next Senior Account Manager to join our growing team of #Laners

We’re looking for our next Senior Account Manager to join our growing team of #Laners

Chris Bruce • 26th Sep 2023

Flushed with Success: Championing Menopause Positive Workplaces in Aberdeen

Read about our event, aptly named "Flushed with Success," aimed to shed light on the importance of creating menopause positive workplaces. Why? To ensure that women don't feel the need to step away from their careers due to a lack of understanding or support during this significant phase of their lives.

Sallie Bale • 25th Sep 2023

A journey of growth: My experience at Lane Media

Stepping into the world of Lane Media was like embarking on a thrilling adventure. In this blog, I'll share my experiences and the valuable lessons I've learned thus far at Lane Media.

Jamie Whitefield • 8th Sep 2023

Performance Media Pitfalls: Things to Watch When Self-Serve Advertising

Self-serve advertising platforms like Google, Meta or Bing Ads operate on a do-it-yourself basis. While this gives you flexibility and agility, it also comes with risk and accountability.

Emily Lou • 18th Jul 2023

Brand Distinctiveness: From Differentiation to Memorable Marketing

In the crowded marketplace of today, brand distinctiveness has emerged as a critical factor in capturing the attention of consumers. It's no longer enough to simply differentiate your brand from others; you must create a brand that is instantly recognisable and memorable.

Sallie Bale • 20th Jun 2023

brand distinctiveness article title image

Brand Positioning: Going from Good to Unforgettable

Setting your brand apart from the competition and creating a lasting impression in the minds of consumers is no easy feat: that's where brand positioning comes into play.

Sallie Bale • 29th May 2023

What is Performance Marketing? A Definitive Guide

Discover the benefits of performance marketing: measurable results, cost-effectiveness, targeted advertising & increased ROI. Learn how to leverage it today.

Liam Hall • 25th Apr 2023

what is performance marketing

Paid Search Pros Wanted: Lane Media is Hiring

We're hiring! Join the #Laners

Liam Hall • 20th Apr 2023

paid search executive

Broad match, slim results: Why keyword caution leads to Paid Search success

Paid Search is a wonderful thing. How keywords with a mix of broad and specific search terms find the optimal traffic for your budget and the strongest possible results.

Nick McAlpine • 20th Apr 2023

What is a brand purpose statement?

How to develop your brand purpose and write your brand purpose statement.

Sallie Bale • 27th Mar 2023

This is the header image for a guide to developing a brand purpose statement.

Understanding ROAS and How to Calculate It with a Free Calculator

In this blog, we’ll explore what ROAS is, why it’s important, and how you can calculate it using our free calculator.

Liam Hall • 27th Mar 2023

ROAS Calculator

How to Audit Your Brand: the five step guide

Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.

Sallie Bale • 6th Mar 2023

header image for blog How to Conduct a Brand Audit

Maximise your Performance Media with LTV-based ROAS & learn how to calculate it

Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.

Liam Hall • 21st Feb 2023

Brand Wheel: the Definitive Guide

What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.

Sallie Bale • 15th Feb 2023

Brand wheel guide header image

TikTok: A cost-effective advertising solution

TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.

Liam Hall • 3rd Feb 2023

How strong is your employer brand proposition?

This guide will provide you with valuable insights to help you craft an unbeatable employer brand proposition statement.

Sallie Bale • 22nd Jan 2023

Image for a blog header about developing an employer brand proposition statement

Could Performance Media be the key to your future success?

If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.

Nick McAlpine • 10th Jan 2023

E-commerce: Top tips for turbulent times

It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.

Liam Hall • 2nd Dec 2022

How to Conduct a Brand Analysis?

Brand analysis is a key tool in a marketer's brand growth toolbox. Discover the key stages, objectives, and different models.

Sallie Bale • 12th Nov 2022

What is brand analysis

Trending through time: 20 years of Google-ing

What were you doing in 2002? Discover 20 years of Google's top trending searches.

Vicky Anderson • 11th Nov 2022

Marketing – the bridge inspired leaders choose to travel over troubled waters.

How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.

The Lane Agency • 17th Oct 2022

What is a Brand Essence?

Have you ever thought about what makes your favorite brands memorable and recognisable? The answer lies in their brand essence. Sitting at the centre of the brand essence wheel, a brand’s essence is like a signature dish – distinctive, engaging and unforgettable. As an internal tool, a brand’s essence helps the marketing team maintain consistency […]

Sallie Bale • 12th Oct 2022

Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?

We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.

Ali Findlay • 30th Sep 2022

Flushed with Success: lifting the lid on menopause in the workplace

Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.

Sallie Bale • 26th Sep 2022

5 Phase Brand Audit Framework

Discover the 5 phases of our brand audit framework and how we use Fame, Fluency, and Feeling to grow your brand. Learn more about our brand audit phases now.

Sallie Bale • 13th Sep 2022

Wellies and watering can representing brand growth as a result of the brand audit

Provisioned with lime (and a good time)

Recently, a bunch of parched Laners ventured down to 24 Coburg Street in Leith to visit our client Lind & Lime’s new home. We were being treated to sneak peak of their distillery tour experience as well as helping create some content. Drinks marketing To build excitement around the tour launch, the team at Lane […]

The Lane Agency • 13th Jun 2022

All grown up and back for more – my experience of returning to be a #Laner again

Seven years ago, in my third year at Stirling University, I interned at The Lane Agency for 3 months over the summer. Since then, I’ve made it one of my career missions to work somewhere just like The Lane. Fast forward to 2022 – I’m back, all grown up (kind of) and ready to sink […]

The Lane Agency • 18th Mar 2022

A taste for success – moving from niche to big time

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

Ali Findlay • 21st Feb 2022

What’s the crucial ingredient emerging food brands can’t afford to ignore?

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

Natalie Henderson • 3rd Feb 2022

Why a little love goes a long way in client and agency relationships

Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]

Ali Findlay • 19th Jan 2022

Changing Lanes

We've got some exciting news to share! Check out our Movers and Lane Changers.

The Lane Agency • 7th Dec 2021

Media diet: are you reading your greens?

What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.

Sallie Bale • 14th Sep 2021

The Lane Agency Blog - Media Diet