Insights

News, views and ooohs.

Ollie Cunningham • 19th Nov 2024

From ambition to achievement – we’re now B Corp Certified

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The Lane Agency • 18th Oct 2024

Media Executive (Food & Drink) Wanted: Join Our Team at Lane Media

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Emily Lou • 9th Oct 2024

TikTok Search Ads Campaign: The New Frontier of Search

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The Lane Agency • 5th Sep 2024

Performance Media Executive Wanted: Join Our Team at Lane Media

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Catriona Munro • 27th Aug 2024

InsideLane – a tale of mutual growth

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Kendra Bodles • 8th Jul 2024

Your guide to tone of voice – creating guidelines worth reading

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Natalie Henderson • 20th Jun 2024

Media Executive Wanted: Join Our Team at Lane Media

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Ollie Cunningham • 12th Jun 2024

Is my logo up to scratch?

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Ian Duncan • 24th Apr 2024

Chain reaction content — does your website have enough?

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Emily Fraser • 23rd Apr 2024

Website design – Can you break the mould?

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Ollie Cunningham • 22nd Apr 2024

Websites that don’t cost the earth: the need for sustainable web design

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Jaimie Bell • 14th Feb 2024

Understanding Behavioural Principles and How they Apply to the Web

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Liam Hall • 9th Feb 2024

Performance Media Manager Wanted: Join Our Team at Lane Media

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Sallie Bale • 22nd Jan 2024

Brand Salience: The key to becoming the consumer choice

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Emily Lou • 5th Jan 2024

Unlocking Meta’s AI potential: A deep dive into Advantage+

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Chris Bruce • 26th Sep 2023

We’re looking for our next Senior Account Manager to join our growing team of #Laners

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Sallie Bale • 25th Sep 2023

Flushed with Success: Championing Menopause Positive Workplaces in Aberdeen

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Emily Lou • 18th Jul 2023

Performance Media Pitfalls: Things to Watch When Self-Serve Advertising

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Sallie Bale • 20th Jun 2023

Brand Distinctiveness: From Differentiation to Memorable Marketing

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Sallie Bale • 29th May 2023

Brand Positioning: Going from Good to Unforgettable

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what is performance marketing

Liam Hall • 25th Apr 2023

What is Performance Marketing? A Definitive Guide

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paid search executive

Liam Hall • 20th Apr 2023

Paid Search Pros Wanted: Lane Media is Hiring

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Nick McAlpine • 20th Apr 2023

Broad match, slim results: Why keyword caution leads to Paid Search success

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Sallie Bale • 27th Mar 2023

What is a brand purpose statement?

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ROAS Calculator

Liam Hall • 27th Mar 2023

Understanding ROAS and How to Calculate It with a Free Calculator

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Sallie Bale • 6th Mar 2023

How to Audit Your Brand: the five step guide

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Liam Hall • 21st Feb 2023

Maximise your Performance Media with LTV-based ROAS & learn how to calculate it

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Sallie Bale • 15th Feb 2023

Brand Wheel: the Definitive Guide

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Liam Hall • 3rd Feb 2023

TikTok: A cost-effective advertising solution

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Sallie Bale • 22nd Jan 2023

How strong is your employer brand proposition?

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Nick McAlpine • 10th Jan 2023

Could Performance Media be the key to your future success?

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Liam Hall • 2nd Dec 2022

E-commerce: Top tips for turbulent times

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Sallie Bale • 12th Nov 2022

How to Conduct a Brand Analysis?

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Vicky Anderson • 11th Nov 2022

Trending through time: 20 years of Google-ing

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The Lane Agency • 17th Oct 2022

Marketing – the bridge inspired leaders choose to travel over troubled waters.

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Sallie Bale • 12th Oct 2022

What is a Brand Essence?

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Ali Findlay • 30th Sep 2022

Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?

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Sallie Bale • 26th Sep 2022

Flushed with Success: lifting the lid on menopause in the workplace

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Sallie Bale • 13th Sep 2022

5 Phase Brand Audit Framework

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The Lane Agency • 13th Jun 2022

Provisioned with lime (and a good time)

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