Brand Positioning: Going from Good to Unforgettable
Setting your brand apart from the competition and creating a lasting impression in the minds of consumers is no easy feat: that’s where brand positioning comes into play. In this article, we delve into its depths, its significance, and how to craft a distinctive path to success. Strap in as we embark on a journey […]
Sallie Bale • 29th May 2023
What is Performance Marketing? A Definitive Guide
Discover the benefits of performance marketing: measurable results, cost-effectiveness, targeted advertising & increased ROI. Learn how to leverage it today.
Liam Hall • 25th Apr 2023
Paid Search Pros Wanted: Lane Media is Hiring
We're hiring! Join the #Laners
Liam Hall • 20th Apr 2023
Broad Match, Slim Results: Why Keyword Caution Leads to Paid Search Success
Paid Search is a wonderful thing. How keywords with a mix of broad and specific search terms find the optimal traffic for your budget and the strongest possible results.
Nick McAlpine • 20th Apr 2023
Product Feed Optimization: The Secret to Increasing Your Revenue
Discover the importance of optimizing Google Shopping data feeds for your e-commerce business and how this can increase your revenue.
Hazel Whyte • 11th Apr 2023
What is a brand purpose statement?
How to develop your brand purpose and write your brand purpose statement.
Sallie Bale • 27th Mar 2023
Understanding ROAS and How to Calculate It with a Free Calculator
In this blog, we’ll explore what ROAS is, why it’s important, and how you can calculate it using our free calculator.
Liam Hall • 27th Mar 2023
How to Audit Your Brand: the five step guide
Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.
Sallie Bale • 6th Mar 2023
Maximise Your Performance Media with LTV-based ROAS & Learn How to Calculate It
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Liam Hall • 21st Feb 2023
Brand Wheel: the Definitive Guide
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Sallie Bale • 15th Feb 2023
TikTok: A Cost-Effective Advertising Solution
TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.
Liam Hall • 3rd Feb 2023
How strong is your employer brand proposition?
This guide will provide you with valuable insights to help you craft an unbeatable employer brand proposition statement.
Sallie Bale • 22nd Jan 2023
Could Performance Media be the key to your future success?
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
Nick McAlpine • 10th Jan 2023
E-commerce: Top tips for turbulent times
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
Liam Hall • 2nd Dec 2022
How to Conduct a Brand Analysis?
Brand analysis is a key tool in a marketer's brand growth toolbox. Discover the key stages, objectives, and different models.
Sallie Bale • 12th Nov 2022
Trending through time: 20 years of Google-ing
What were you doing in 2002? Discover 20 years of Google's top trending searches.
Vicky Anderson • 11th Nov 2022
Marketing – the bridge inspired leaders choose to travel over troubled waters.
How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.
The Lane Agency • 17th Oct 2022
What is a Brand Essence?
Have you ever thought about what makes your favorite brands memorable and recognisable? The answer lies in their brand essence. Sitting at the centre of the brand essence wheel, a brand’s essence is like a signature dish – distinctive, engaging and unforgettable. As an internal tool, a brand’s essence helps the marketing team maintain consistency […]
Sallie Bale • 12th Oct 2022
Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?
We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.
Ali Findlay • 30th Sep 2022
Flushed with Success: lifting the lid on menopause in the workplace
Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.
Sallie Bale • 26th Sep 2022
5 Phase Brand Audit Framework for Brand Growth
Discover the 5 phases of our brand audit framework and how we use Fame, Fluency, and Feeling to grow your brand. Learn more about our brand audit phases now.
Sallie Bale • 13th Sep 2022
Provisioned with lime (and a good time)
Recently, a bunch of parched Laners ventured down to 24 Coburg Street in Leith to visit our client Lind & Lime’s new home. We were being treated to sneak peak of their distillery tour experience as well as helping create some content. Drinks marketing To build excitement around the tour launch, the team at Lane […]
The Lane Agency • 13th Jun 2022
All grown up and back for more – my experience of returning to be a #Laner again
Seven years ago, in my third year at Stirling University, I interned at The Lane Agency for 3 months over the summer. Since then, I’ve made it one of my career missions to work somewhere just like The Lane. Fast forward to 2022 – I’m back, all grown up (kind of) and ready to sink […]
The Lane Agency • 18th Mar 2022
A taste for success – moving from niche to big time
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Ali Findlay • 21st Feb 2022
What’s the crucial ingredient emerging food brands can’t afford to ignore?
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Natalie Henderson • 3rd Feb 2022
Why a little love goes a long way in client and agency relationships
Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]
Ali Findlay • 19th Jan 2022
Changing Lanes
We've got some exciting news to share! Check out our Movers and Lane Changers.
The Lane Agency • 7th Dec 2021
Media diet: are you reading your greens?
What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.
Sallie Bale • 14th Sep 2021
Oceans 10 (million)
Somewhere, over the rainbow, we will enter bounce-back territory.
Barry Fearn • 19th May 2020
Our Rainbow Campaign: A full colour ‘Thank you’!
We’ll always be big believers in the power of advertising and creativity.
Ali Findlay • 29th Apr 2020
Tools for the new normal
Here at the Lane we’ve embraced the switch from office-based working to fully remote. New tools and adaptations to our processes are ensuring that we continue to provide our clients with the creative and media support they need. Here’s what we’re currently using.
Ian Duncan • 12th Apr 2020
Something’s just not clicking: Google’s recent search result saga
If you’re one of the many who turn to Google when you need to know something/buy something/find out if you’re going to make it in time to pick up dinner before the supermarket closes… you may have noticed that their search results page has been switched about a bit recently.
Will Campbell • 12th Feb 2020
The Apprentice
No cringey tasks, no stuffy boardrooms, and absolutely no inflated egos. Just good honest work. Read all about Jessica Hoggarth’s experience as our apprentice. You’re hired! An apprentice’s experience at The Lane Agency and Lane Media
Jessica Hoggarth • 9th Jan 2020
Always on, birthdays off. Sushi Sharing Idea Guardians – join the #Laners as our new Account Manager
We're hiring! If you thrive on delivering excellence and innovation against pressing deadlines, managing creatives, developers and clients with professionalism and panache in equal measure, then you could be for us.
Chris Bruce • 7th Jan 2020
Songs to fall asleep to, and a worthwhile cause to donate to
This Saturday, December 7th, many of us are taking part in The World’s Big Sleep Out organised by Social Bite. We will be facing the bitter cold and harsh Scottish weather conditions in Princes Street Gardens, thankful that for us it’s one night and never forgetting that for some this one night is every night. We’ve all been working hard to raise funds to help fight homelessness, it’s not too late to donate, if you’d like to then please do so via Natalie’s page here. To help our Laners doze off on the night, we have asked everyone to pick their favourite song to fall asleep to with a quick explanation for their choice …
Jessica Hoggarth • 4th Dec 2019
Forget Black Friday, it's all about Singles' Day
Singles' Day is the biggest day in the global e-commerce calendar, but will it see the same success amongst a UK audience?
Kat Stark • 12th Nov 2019
Women supporting women: WACL Gather Scotland conference
Sallie Bale gives us an insight into her inspirational day at WACL Gather and a pertinent reminder to be the change you want to see.
Sallie Bale • 7th Oct 2019
A Day in the Life of the SSPCA
Alice Mitchell joins the Scottish SPCA at the coalface of what they do... and finds that it's a job that's as much about people as it is animals.
Alice Mitchell • 23rd Jul 2019
Going Exploring: Instagram’s New Paid Feature
A whole new direction for paid media has just arrived on your favourite app for sharing pics and videos of your holiday/baby/night out/cute pets.
Liam Hall • 11th Jul 2019
The Sound of Silence
Our man at the business development coalface, Paul Borthwick, talks professional curiosity and learning when to walk away. Oh, and of course, Love Island.
Paul Borthwick • 28th Jun 2019
