The best brand identities are instantly recognisable and at a glance they say something about how you want to portray your business to your customers from the corporate or product name to the visual design of your logo, your tone of voice to your colour palette, shapes and graphics applied in representing your organisation. A great brand identity will translate into a positive brand image, they are not, however, the same thing.
OK, so you’re not Apple or Coke, Adidas or Nike, but there is something you can learn from them, and it’s this: these global giants have never stopped investing in their brand, regardless of how well known it is, because they know it differentiates them from their competitors and directly affects their sales and market share.
Our brands are built on the solid foundation of a brand wheel: personality & values, proposition & essence, benefits & substantaitors.
Still not convinced about investing in a brilliant brand development process? Well, here are some other no-brainer benefits:
If you’ve already read this far, you already know that you need a stronger brand identity for your organisation, and we’ve just reminded you why. Why not join us for a cuppa to chat it through?