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Advertising campaigns

Sometimes it’s rocket science, sometimes it’s giant moustaches.
All the time, it’s big thinking, visual impact, and a way with words.

Telly, OOH and then some

Big ideas, all-singing creative and all-dancing digital. We work across channels and sectors ticking off all the usual advertising culprits, and some not-so-usual ones.

Film and TV | Radio | Outdoors | Print | Experiential | Digital | Direct Mail | Social Media | Events & Merch | Crunchy Records | Rugby Containers | Opera Singers

Don’t dodge the strategy

We know it’s tempting to skimp on the basics and get carried away with the exciting stuff. But advertising strategy comes first – us Laners are sticklers for the nuts and bolts.

Think about why you need advertising. Answers could include ‘sell more things’, ‘get more customers’, ‘tell people something new’…

Then once we’re on the same wavelength, we’ll work with you to write a ‘nail on the head’ brief and draw up effectiveness criteria.

Our route to results

Digging

Armed with a challenge or objective and driven by research, we drill down a brief, investigate the insights and the proposition, then start hunting for those precious nuggets.

Thinking

Ideas, ideas, ideas. This bit is all about taking what we’ve dug up and turning it into creative gold. We bring you along for the ride with scamps and mood boards to explain, excite and inspire.

Polishing

Once we’ve got the go-ahead, we get to work. From production to artwork, we’re there every step of the way ensuring all goes smoothly as we bring the idea to life.

From ahas to ta-dahs

There’s no point doing something flashy if we’re not confident that it will work. From start to finish, we can make room within our process to measure effectiveness. That’s how we deliver Big Ideas and Better Results for our clients.

The right idea has the power to change behaviour, grow an audience or create fame. So, it’s no wonder we take them so seriously.

We’ll pick your brain, you pick ours.

If you have a challenge in need of a bit of creativity, you’ve come to the right place. Now you know a bit about us, tell us all about you and your business dilemma.

Contact Us

Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.

+44 (0)131 551 7777
create@thelaneagency.com