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Paid social

There’s so much more to a good social strategy than simply boosting a post. Our team of Paid Social experts can help you harness the power of paid social to achieve your business objectives.


Request a Free Paid Social Audit

Data Driven Strategies


Transparent and effective campaigns utilising data to track results and optimise.


Find The Right Audience


Find and prospect new customers and retarget lapsed or existing customers through effective audience segmentation and targeting to drive positive results.


Increase Awareness & Results

Amplify your message and brand to get more conversions and results valuable to your business.


Harness the Power of Social

The Lane Media team takes a multi-channel approach to paid social strategy based on objectives and audience fit. Whether it be Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, YouTube or LinkedIn or a combination of them all, paid social when harnessed correctly can be a fantastically strong and effective medium, while its ability to tick multiple boxes makes it brilliantly cost-effective.

Paid Social FAQs

Paid Social is a form of digital marketing where sponsored advertising content is displayed on social networking platforms in front of your target audience. Demographic and interests can be chosen by the advertiser to reach the desired customers.


While different platforms will offer different formats available, the ads tend to be a visual-led medium such as image ads, carousel ads or video and vertical video formats.


The information provided by the social network user allows advertisers to select the demographic and interests they would like to reach.

The social networks determines which ads are to be served to which user based on an auction system plus considerations on how relevant the ad is to the user.


With over 4.62 billion social media users in the world, and the average person spending about 145 minutes on social media every day, reaching your audience where they are most likely to be and are most receptive is important to brand.


Paid social couples strategy, smart targeting and data-driven optimisation to drive awareness and get the results most important to your brands.


As an award-winning paid social agency, we’re experts in strategy and our specialists have a wide breadth of knowledge across the many different channels. We’ll work with you to recommend which platforms to utilise and audiences to target.


Regardless of the sector in which your business operates, local to national, eCommerce to non-profit, we will create a strategy that is both high performing and cost effective.


Ad costs are determined & charged on either a cost per click or a cost per thousand impressions model which means you can determine your budget for paid social activity. Budgets can be scaled up or down at any time based on performance and we’ll always be on hand to make budget recommendations.







With the large number of channels available, it may not be necessary to have a paid presence across all channels. Our team of experts will recommend the right channels for your brand and your business goals.



Client Testimonials

“What The Lane have achieved for us with our Google Grant has been remarkable. During lockdown they helped to drive people to our series of filmed operas and also to web resources we created for school pupils. Our partnership is a great success and I’d wholeheartedly recommend the team.”

Caroline Dooley, Head of Marketing and Communications, Scottish Opera

I feel in very safe and capable hands with the Lane Media team. They just seem to get it and I feel comfortable knowing they are working in the background getting things done and keeping an eye on spend/performance. Not only that I thoroughly enjoy working with them and look forward to progressing things further. I really believe Lane are going to be key to the next stage of our growth.

Becs Glaze, Marketing, Glaze & Gordon

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Paid Social Experts

You’re in good hands, our team are recognised as experts in the following platforms:

Paid Social Audit

To get a FREE Paid Social Audit or just find out more about how we can help you, fill out the form or contact us via the details below.

+44 (0)131 551 7777