Google ad grants

Although there are multiple shared characteristics there are a few clear differences. Google Ad Grants accounts can only be utilised within the country of the grant holder and must not exceed $10k ad spend monthly. There is also an increasing list of requirements that Google require to be met to maintain Google Ad Grant eligibility.

The basic DNA of a Google Ad Grant account is identical to that of a traditional paid search account. A Grant holder will select specific terms to bid upon and when search an ad is therefore shown – if clicked the user will then be delivered to the desired website

Once a Google Ad Grants account is active it must adhere to strict Google requirements or face suspension. The key requirements are as follows:

• An overall CTR of 5% must be met at account level.
• No keyword is permitted to have a quality score below 3.
• Singular, generic and poor-quality keyword terms are not permitted.

There are no hidden charges involved with Google Ad Grants. The only costs incurred will be determined by our management time requirements which we offer at a reduced flat fee to our clients.

Through our experience of working on Google Ad Grant accounts we have a proven track record of growing and increasing account performance. Key success includes maximising spend usage, increasing traffic and ensuring compliance with Google requirements at all times.