03rd Feb 2023
A brand wheel is used by marketers to create a consistent, distinctive brand and includes: personality, values, reasons to believe, proposition, essence. …
TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We’ll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge. …
10th Jan 2023
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you. …