The Lane’s website team are steeped in data science, machine learning and the full collection of Google products, from Google Analytics, Tag Manager and Data Studio to the Google Marketing platform.
We offer a suite of data services designed to give you a competitive edge using data, whether it’s helping to solve a complex business problem, surfacing customer insights, or combining multiple data sources to create a single source of truth for your business.
In a nutshell, we’ll help you make sense of your data and unlock opportunities to:
If this is a new way of thinking for your business, the expertise of our team will make the shift to a data-centric approach that much easier to understand and handle. Ultimately, harnessing the power of data means you’ll have a more evidence-based rationale when it comes to making and justifying marketing decisions.