We offer a suite of data services designed to give you a competitive edge using data, whether it’s helping to solve a complex business problem, surfacing customer insights, or combining multiple data sources to create a single source of truth for your business.
In a nutshell, we’ll help you make sense of your data and unlock opportunities to:
- Improve operational efficiency
- Develop new insights into customer behaviour
- Unlock new ways to personalise your marketing communications
If this is a new way of thinking for your business, the expertise of our team will make the shift to a data-centric approach that much easier to understand and handle. Ultimately, harnessing the power of data means you’ll have a more evidence-based rationale when it comes to making and justifying marketing decisions.
- Measurement models & data strategy
- Google Tag Manager custom configuration
- Data visualisations via Google Data Studio
- Ecommerce analytics
- Customer feedback collection & reporting
A/B & multi-variate testing
- Settle arguments about which layout will be most effective by putting two (or more) designs to the test.
- Multi-channel attribution modelling
- Custom attribution model creation
Customer database analysis
- Lifetime value (LTV) reporting & analysis
- Average order gap analysis
- Recency, Frequency & Monetary (RFM) modelling
- Segmentation, profiling and propensity modelling
- Customer lifecycle analysis