Analytics & data

We offer a suite of data services designed to give you a competitive edge using data, whether it’s helping to solve a complex business problem, surfacing customer insights, or combining multiple data sources to create a single source of truth for your business.

In a nutshell, we’ll help you make sense of your data and unlock opportunities to:

• Improve operational efficiency
• Develop new insights into customer behaviour
• Unlock new ways to personalise your marketing communications

If this is a new way of thinking for your business, the expertise of our team will make the shift to a data-centric approach that much easier to understand and handle. Ultimately, harnessing the power of data means you’ll have a more evidence-based rationale when it comes to making and justifying marketing decisions.

Website analytics

• Measurement models & data strategy
• Google Tag Manager custom configuration
• Data visualisations via Google Data Studio
• Ecommerce analytics
• Customer feedback collection & reporting

A/B & multi-variate testing

• Settle arguments about which layout will be most effective by putting two (or more) designs to the test

Attribution

• Multi-channel attribution modelling
• Custom attribution model creation

Customer database analysis

• Lifetime value (LTV) reporting & analysis
• Average order gap analysis
• Recency, Frequency & Monetary (RFM) modelling
• Segmentation, profiling and propensity modelling
• Customer lifecycle analysis