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Programmatic

Looking to take your advertising efforts to the next level? Look no further than programmatic advertising!

With its advanced targeting and real-time bidding capabilities, programmatic allows you to reach specific audiences across a wide range of ad formats, including digital display, digital out-of-home (DOOH), audio, in-game, and connected TV (CTV). Whether you’re looking to increase sales, build brand awareness, or drive traffic, programmatic advertising offers a range of benefits that can help you achieve your goals.

 

Request a Free Programmatic Audit

Efficient Targeting

Programmatic advertising allows advertisers to target specific audiences with precision, increasing the likelihood of conversion.

 

Real-time Optimisation

With programmatic advertising, campaigns can be optimised in real time to improve performance.

 

Enhanced Measurement

Programmatic advertising provides detailed reporting and analytics, allowing advertising to track performance and make data-driven decisions.

 

Programmatic FAQs

Programmatic advertising is the use of automated technology to buy and sell ad inventory in real-time. It allows advertisers to target specific audiences with precision and efficiency, using data and algorithms to make data-driven decisions.

 

Programmatic advertising uses software to automate the buying and selling of digital ad inventory. Advertisers set up campaigns with specific targeting parameters, such as demographic information or interests. Ad inventory is then bought and sold in real-time auctions, with the winning bid displaying the ad to the targeted audience.

 

Programmatic advertising has expanded beyond just display advertising. It can now be used to buy a wide range of ad formats, including digital out-of-home (DOOH), audio, in-game, and connected TV (CTV).

 

 

Getting started with programmatic advertising is easy! Simply contact us to set up a consultation and discuss your advertising goals. Our team of experts will work with you to develop a customised programmatic advertising strategy that meets your needs and budget.

 

Programmatic Audit

To get a FREE Programmatic Audit or just find out more about how we can help you, fill out the form or contact us via the details below.

+44 (0)131 551 7777
media@thelaneagency.com