We’re Employee Owned and B Corp certified!
We’re proud to share that in November 2025 Lane became Employee Owned, marking a significant and exciting step in our evolution. This move places the majority ownership of our agency into the hands of the people who make Lane what it is — our team of talented multi-skilled and multi-disciplined specialists.
What this means:
- The majority of Lane is now held in an Employee Ownership Trust — a structure that ensures every employee benefits equally from the success we create together.
- We chose employee ownership as the right path to protect Lane’s values, safeguard our independence and set up a future that stays true to who we are.
- And in true Lane spirit, we’ve done it our way. We turned down outside investment and chose a model that puts our people first — a decision that aligns with our B Corp commitments and keeps us on the front foot of a growing, progressive movement in business. When done well, employee ownership is proven to raise productivity, lift morale and create more resilient, less indebted businesses.
- For us, it’s simple: Being Employee Owned gives Lane the strongest foundation for the next chapter — one built on creativity, culture and shared success.
- We are Scotland’s largest employee-owned, independent integrated creative and media agency.
Becoming employee owned creates a structure where every member of our team has a genuine stake in our success. For our clients and partners, it means a more committed, empowered, and motivated agency dedicated to delivering exceptional work together.
What is an EOT?
An Employee Ownership Trust is a business model where a controlling share of a company is held on behalf of all employees through a trust.
The Trust acts in the collective best interests of the people who work in the business, ensuring decisions are made with long-term stability, purpose, and shared benefit at their heart.
Through employee ownership, we become a business powered by its people and united by purpose – where every success is created, shaped and owned by all of us.
Why does it make us different?
Lane was started in 2008 by our founder Ali Findlay, then Lane Media was founded in 2015 by Ali and Barry Fearn who’s now our CEO. Ali and Barry always had a people-first culture, and now their legacy means that we are people-led as well as purpose-driven.
Becoming an EOT means Lane’s next chapter is shaped by our team collectively influencing the direction of the agency. It creates a more inclusive, transparent culture where people are more invested — emotionally and economically — in the work and results that we deliver. It reinforces what we’ve always championed: high standards, strong relationships, and shared ambition.
Lane is the only genuinely (truly) integrated creative and media employee-owned agency in Scotland.
Our next Chapter is….
Integrated, sustainable and
owned by our people.
Why have Lane become Employee Owned?
Becoming employee owned allows Lane to remain fiercely independent, protect the culture we’ve built, and create a future where our people share both responsibility and reward.
It also provides a stable, values-aligned succession pathway that keeps leadership continuity at the heart of the business. By uniting the agency as one integrated team and one ownership structure, we’re able to drive greater efficiency, collaboration, and long-term profitability — creating the conditions for creative work with integrity, and an effectiveness oriented approach for sustainable growth for years to come.
Why being Employee Owned aligns with our B Corp commitment?
Employee ownership directly strengthens our B Corp mission. It embeds fairness, shared value, inclusivity, and long-term thinking into the governance of Lane as we grow.
Employee Owned organisations promote sustainability in the truest sense — not just environmental, but organisational. They protect independence, reduce staff turnover, encourage responsible decision-making, and prioritise stakeholder value over short-term profit. By putting ownership into the hands of our team, we’re creating a resilient business model built for people, planet, and performance.
What’s it like to work for in an Employee Owned agency?
Working for an employee-owned business like Lane means you have a meaningful stake in the company’s success. Team members feel more engaged, more motivated, and more empowered to shape the agency’s direction.
It creates an environment of collaboration, fairness, shared purpose and accountability. At Lane, it reinforces what has always mattered to us: belonging, pride in our craft, and a culture where great work comes from people who feel valued.
The people who make Lane, own Lane.
Our team is the heart and engine of this agency. They care the most, create the most, plan the best and push the hardest. They’re the ones who protect our culture, deliver for our clients, and imagine what’s possible next. They’re the people who deserve to share in the value they help create.
Becoming Employee Owned puts ownership exactly where it belongs — with the people who show up every day to make the work exceptional. And this isn’t just a warm, fuzzy sentiment. Employee-owned businesses outperform for a reason: motivated teams, stronger loyalty, better ideas, lower turnover, and a resilience you can’t fake. When people feel it’s their business, they go further.
For clients and suppliers — what it means.
Working with Lane as an employee-owned agency means stronger continuity, deeper commitment, and a team who genuinely care about the results. We’re driven by great work and brilliant results not external stakeholders. Employee-owners think long-term, act responsibly, and bring greater stability to every partnership.
For clients, this means consistent quality, transparent relationships, and an invested team who take real ownership of outcomes of our work.
For suppliers, it means fairness, respect, and collaborative working with a business that prioritises ethical practice and sustainable relationships.
In summary…
It’s not a change of who we are,
it’s a promise that
we’ll always be Lane.
Contact Us
Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.