We’re now B Corp certified! Learn more
We believe businesses should prioritise more than just profit. Lane and Lane Media are proud to be B Corp certified.
Balancing purpose and profit
Success is not solely measured in numbers. We balance purpose and profit, considering the wellbeing of our employees, customers, communities, and the planet.
We embrace environmental and social responsibility, and are dedicated to improving our practices to work towards a more equitable, inclusive and sustainable world.
B Corp certified
In October 2024 we became a certified B Corp company. Certified B Corp organisations are committed to using their business as a force for good and making a positive impact on society and the environment. By adhering to rigorous social and environmental standards, we strive to balance purpose and profit.
Being B Corp means being part of a global movement of like-minded businesses, united in their commitment to address pressing social and environmental challenges. We are excited about joining this group and will continue to strive to make positive impacts on the environment and within the community.
Insights
SEO and AI: How to Stay Visible When the Clicks Disappear
SEO and AI have collided at the top of Google, and AI Overviews now dominate where websites once stood. The fallout? Website owners report less organic traffic, even for pages that rank well. Meanwhile, more discovery journeys are starting inside chatbots, never making it out to the open web. Some question the ongoing value of […]
How to increase recurring donations using empathy, memorability & defaults
Charity marketers know it’s the emotional stories that drive recurring donations. And sadly, most charities have a wealth of emotional raw material available. But how do you know if you’re making the most of it? Against a backdrop of rising competition for monthly recurring donations and falling donation levels, that question is more important than […]
The plus era: Navigating Meta, Pinterest & TikTok’s similar sounding smart ad tools
AI is a hot topic and one that we can’t (and shouldn’t) avoid when thinking of digital media. Nowhere is it more prevalent than when we come to the big paid social platforms, where continuous changes are being made to the likes of Meta Ads, TikTok Ads, and Pinterest Ads. As these platforms evolve and […]
Work
Protected: Cutting through complexity for a global education brand
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