News Template - The Lane Agency

How to Audit Your Brand

6th Mar 2023 - BY Sallie Bale

Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.

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Maximise Your Performance Media with LTV-based ROAS & Learn How to Calculate It

21st Feb 2023 - BY Liam Hall

Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.

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Brand Wheel: the Definitive Guide

15th Feb 2023 - BY Sallie Bale

What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.

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TikTok: A Cost-Effective Advertising Solution

3rd Feb 2023 - BY Liam Hall

TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.

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Could Performance Marketing be the key to your future success?

10th Jan 2023 - BY Nick McAlpine

If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.

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E-commerce: Top tips for turbulent times

2nd Dec 2022 - BY Liam Hall

It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.

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Trending through time: 20 years of Google-ing

11th Nov 2022 - BY Vicky Anderson

What were you doing in 2002? Discover 20 years of Google's top trending searches.

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Marketing – the bridge inspired leaders choose to travel over troubled waters.

17th Oct 2022 - BY The Lane Agency

How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.

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Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?

30th Sep 2022 - BY Ali Findlay

We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.

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Flushed with Success: lifting the lid on menopause in the workplace

26th Sep 2022 - BY Sallie Bale

Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.

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Provisioned with lime (and a good time)

13th Jun 2022 - BY The Lane Agency

Recently, a bunch of parched Laners ventured down to 24 Coburg Street in Leith to visit our client Lind & Lime’s new home. We were being treated to sneak peak of their distillery tour experience as well as helping create some content. Drinks marketing To build excitement around the tour launch, the team at Lane […]

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All grown up and back for more – my experience of returning to be a #Laner again

18th Mar 2022 - BY The Lane Agency

Seven years ago, in my third year at Stirling University, I interned at The Lane Agency for 3 months over the summer. Since then, I’ve made it one of my career missions to work somewhere just like The Lane. Fast forward to 2022 – I’m back, all grown up (kind of) and ready to sink […]

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Experienced designer wanted

11th Mar 2022 - BY The Lane Agency

We're hiring! Join the #Laners

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A taste for success – moving from niche to big time

21st Feb 2022 - BY Ali Findlay

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

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What’s the crucial ingredient emerging food brands can’t afford to ignore?

3rd Feb 2022 - BY Natalie Henderson

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Why a little love goes a long way in client and agency relationships

19th Jan 2022 - BY Ali Findlay

Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]

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We’re hiring!

10th Jan 2022 - BY The Lane Agency

We're hiring! Join the #Laners

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Changing Lanes

7th Dec 2021 - BY The Lane Agency

We've got some exciting news to share! Check out our Movers and Lane Changers.

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Media diet: are you reading your greens?

14th Sep 2021 - BY Sallie Bale

What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.

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Oceans 10 (million)

19th May 2020 - BY Barry Fearn

Somewhere, over the rainbow, we will enter bounce-back territory.

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Our Rainbow Campaign: A full colour ‘Thank you’!

29th Apr 2020 - BY Ali Findlay

We’ll always be big believers in the power of advertising and creativity.

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Tools for the new normal

12th Apr 2020 - BY Ian Duncan

Here at the Lane we’ve embraced the switch from office-based working to fully remote. New tools and adaptations to our processes are ensuring that we continue to provide our clients with the creative and media support they need. Here’s what we’re currently using.

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Something’s just not clicking: Google’s recent search result saga

12th Feb 2020 - BY Will Campbell

If you’re one of the many who turn to Google when you need to know something/buy something/find out if you’re going to make it in time to pick up dinner before the supermarket closes… you may have noticed that their search results page has been switched about a bit recently.

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The Apprentice

9th Jan 2020 - BY Jessica Hoggarth

No cringey tasks, no stuffy boardrooms, and absolutely no inflated egos. Just good honest work. Read all about Jessica Hoggarth’s experience as our apprentice. You’re hired! An apprentice’s experience at The Lane Agency and Lane Media

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Always on, birthdays off. Sushi Sharing Idea Guardians – join the #Laners as our new Account Manager

7th Jan 2020 - BY Chris Bruce

We're hiring! If you thrive on delivering excellence and innovation against pressing deadlines, managing creatives, developers and clients with professionalism and panache in equal measure, then you could be for us.

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Songs to fall asleep to, and a worthwhile cause to donate to

4th Dec 2019 - BY Jessica Hoggarth

This Saturday, December 7th, many of us are taking part in The World’s Big Sleep Out organised by Social Bite. We will be facing the bitter cold and harsh Scottish weather conditions in Princes Street Gardens, thankful that for us it’s one night and never forgetting that for some this one night is every night. We’ve all been working hard to raise funds to help fight homelessness, it’s not too late to donate, if you’d like to then please do so via Natalie’s page here. To help our Laners doze off on the night, we have asked everyone to pick their favourite song to fall asleep to with a quick explanation for their choice …

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Forget Black Friday, it's all about Singles' Day

12th Nov 2019 - BY Kat Stark

Singles' Day is the biggest day in the global e-commerce calendar, but will it see the same success amongst a UK audience?

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Women supporting women: WACL Gather Scotland conference

7th Oct 2019 - BY Sallie Bale

Sallie Bale gives us an insight into her inspirational day at WACL Gather and a pertinent reminder to be the change you want to see.

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A Day in the Life of the SSPCA

23rd Jul 2019 - BY Alice Mitchell

Alice Mitchell joins the Scottish SPCA at the coalface of what they do... and finds that it's a job that's as much about people as it is animals.

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Going Exploring: Instagram’s New Paid Feature

11th Jul 2019 - BY Liam Hall

A whole new direction for paid media has just arrived on your favourite app for sharing pics and videos of your holiday/baby/night out/cute pets.

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The Battle of the Biases: TEDxGlasgow

28th Jun 2019 - BY Sallie Bale

Sallie Bale goes west for TEDxGlasgow, and returns with some mind-expanding ideas.

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The Sound of Silence

28th Jun 2019 - BY Paul Borthwick

Our man at the business development coalface, Paul Borthwick, talks professional curiosity and learning when to walk away. Oh, and of course, Love Island.

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Let's Talk Tropes : Improving Our Approach to Gender in Advertising

25th Jun 2019 - BY Sallie Bale

Account Director Sallie Bale has some wise words for those parts of the ad industry that are still stuck in the 40’s.

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10 Pride campaigns worth talking about

21st Jun 2019 - BY The Lane Agency

Rainbow… er… everything at the ready. Here’s a little look at how some brands are getting in the spirit of #Pride2019 and helping make real, positive changes.

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10 Lessons Learned

19th Jun 2019 - BY Ali Findlay

We’re still getting used to entering our second decade! Check out our latest blog on the topic. Complete with more wisdom than you can shake an inspirational quote at.