6th Mar 2023 - BY Sallie Bale
Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.
21st Feb 2023 - BY Liam Hall
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
15th Feb 2023 - BY Sallie Bale
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
3rd Feb 2023 - BY Liam Hall
TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.
10th Jan 2023 - BY Nick McAlpine
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
2nd Dec 2022 - BY Liam Hall
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
11th Nov 2022 - BY Vicky Anderson
What were you doing in 2002? Discover 20 years of Google's top trending searches.
17th Oct 2022 - BY The Lane Agency
How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.
30th Sep 2022 - BY Ali Findlay
We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.
26th Sep 2022 - BY Sallie Bale
Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.
13th Jun 2022 - BY The Lane Agency
Recently, a bunch of parched Laners ventured down to 24 Coburg Street in Leith to visit our client Lind & Lime’s new home. We were being treated to sneak peak of their distillery tour experience as well as helping create some content. Drinks marketing To build excitement around the tour launch, the team at Lane […]
18th Mar 2022 - BY The Lane Agency
Seven years ago, in my third year at Stirling University, I interned at The Lane Agency for 3 months over the summer. Since then, I’ve made it one of my career missions to work somewhere just like The Lane. Fast forward to 2022 – I’m back, all grown up (kind of) and ready to sink […]
11th Mar 2022 - BY The Lane Agency
We're hiring! Join the #Laners
21st Feb 2022 - BY Ali Findlay
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
3rd Feb 2022 - BY Natalie Henderson
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
19th Jan 2022 - BY Ali Findlay
Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]
7th Dec 2021 - BY The Lane Agency
We've got some exciting news to share! Check out our Movers and Lane Changers.
14th Sep 2021 - BY Sallie Bale
What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.
19th May 2020 - BY Barry Fearn
Somewhere, over the rainbow, we will enter bounce-back territory.
29th Apr 2020 - BY Ali Findlay
We’ll always be big believers in the power of advertising and creativity.
12th Apr 2020 - BY Ian Duncan
Here at the Lane we’ve embraced the switch from office-based working to fully remote. New tools and adaptations to our processes are ensuring that we continue to provide our clients with the creative and media support they need. Here’s what we’re currently using.
12th Feb 2020 - BY Will Campbell
If you’re one of the many who turn to Google when you need to know something/buy something/find out if you’re going to make it in time to pick up dinner before the supermarket closes… you may have noticed that their search results page has been switched about a bit recently.
9th Jan 2020 - BY Jessica Hoggarth
No cringey tasks, no stuffy boardrooms, and absolutely no inflated egos. Just good honest work. Read all about Jessica Hoggarth’s experience as our apprentice. You’re hired! An apprentice’s experience at The Lane Agency and Lane Media
7th Jan 2020 - BY Chris Bruce
We're hiring! If you thrive on delivering excellence and innovation against pressing deadlines, managing creatives, developers and clients with professionalism and panache in equal measure, then you could be for us.
4th Dec 2019 - BY Jessica Hoggarth
This Saturday, December 7th, many of us are taking part in The World’s Big Sleep Out organised by Social Bite. We will be facing the bitter cold and harsh Scottish weather conditions in Princes Street Gardens, thankful that for us it’s one night and never forgetting that for some this one night is every night. We’ve all been working hard to raise funds to help fight homelessness, it’s not too late to donate, if you’d like to then please do so via Natalie’s page here. To help our Laners doze off on the night, we have asked everyone to pick their favourite song to fall asleep to with a quick explanation for their choice …
12th Nov 2019 - BY Kat Stark
Singles' Day is the biggest day in the global e-commerce calendar, but will it see the same success amongst a UK audience?
7th Oct 2019 - BY Sallie Bale
Sallie Bale gives us an insight into her inspirational day at WACL Gather and a pertinent reminder to be the change you want to see.
23rd Jul 2019 - BY Alice Mitchell
Alice Mitchell joins the Scottish SPCA at the coalface of what they do... and finds that it's a job that's as much about people as it is animals.
11th Jul 2019 - BY Liam Hall
A whole new direction for paid media has just arrived on your favourite app for sharing pics and videos of your holiday/baby/night out/cute pets.
28th Jun 2019 - BY Sallie Bale
Sallie Bale goes west for TEDxGlasgow, and returns with some mind-expanding ideas.
28th Jun 2019 - BY Paul Borthwick
Our man at the business development coalface, Paul Borthwick, talks professional curiosity and learning when to walk away. Oh, and of course, Love Island.
25th Jun 2019 - BY Sallie Bale
Account Director Sallie Bale has some wise words for those parts of the ad industry that are still stuck in the 40’s.
21st Jun 2019 - BY The Lane Agency
Rainbow… er… everything at the ready. Here’s a little look at how some brands are getting in the spirit of #Pride2019 and helping make real, positive changes.
19th Jun 2019 - BY Ali Findlay
We’re still getting used to entering our second decade! Check out our latest blog on the topic. Complete with more wisdom than you can shake an inspirational quote at.
14th Jun 2019 - BY The Lane Agency
From dad bods to pizza in bed here's a top ten of our favourite Father's Day ads. #Dadvertising
24th May 2019 - BY Ollie Cunningham
How setting aside thinking time has made me a better designer.
16th May 2019 - BY The Lane Agency
We’re delighted to be working with Scottish SPCA on a whole host of upcoming projects promoting the vital work they do. Here’s how it came about.
8th May 2019 - BY Kat Stark
Our Media Executive Kat Stark gives her take on Instagram's latest feature for advertisers and what this means for brands.
5th Apr 2019 - BY Ryan Barmanroy
How we're helping to transform one of Scotland's most iconic spaces.