INSIGHT

Digby Brown are Scotland’s largest personal injury firm and we’ve been working with them since 2016 – managing all aspects of their paid search activity.

To help keep them at the number one spot, our main aim was to grow the volume of targeted, relevant traffic to their website from people looking to pursue injury claims across the many bespoke areas of personal injury law they support.

IDEAS

To boost paid search impact as efficiently as possible we utilised all areas of industry best practice, combining specific geo-targeting capabilities of the platform with carefully considered keyword selection and tailored ad copy.

IMPACT

Keeping Digby Brown’s visibility substantially high is just one way that we’ve made a positive impact. The location and service-specific account structure (that we are confident, after competitive analysis, to be among the highest performing in the legal industry) has had a hugely positive effect on relevancy too.

The supporting stats? Of course. With additional budget over time, paid search traffic increased by 165% between October 2016 and October 2019, but more importantly, enquiries have increased by a whopping 419%. We’re immensely proud of the latter as it’s a consistent improvement on the monthly and annual targets for the channel.