In 2014, The Lane were asked to create a poster campaign highlighting Edinburgh Airport’s position as Scotland’s most popular airport, a fact that research has shown was not widely known by the Scottish public. This campaign ran in conjunction with CityLink who operate a dedicated bus service direct to Edinburgh Airport.
The awareness campaign depicts the iconic Airport control tower in a variety of global settings. This has gone a long way to dispel myths that Glasgow Airport flies to more destinations and caters for more passengers. Our additional challenge was to implement a tactical campaign to convince passengers in the west to consider Edinburgh as easy to get to as a departure point.