In the wake of an attack, a tactical one-day digital OOH campaign was launched, reaching key business audiences in the City of London and Canary Wharf. The campaign covered 462 digital screens in a variety of environments from rail to underground, taxis to offices and large-format digital screens on major routes in to the City.
The campaign was able to talk to Londoners at the heart of financial and tech businesses when major hacking is front of mind – at the most relevant time, reminding companies about the need and importance of robust cyber security.
OOH contractors were instructed the evening before with messaging, which then broadcast throughout key locations in London during the following morning's commute. Our plan connected with key decision making commuters as they travelled to work via multiple touchpoints across rail, underground, roadside and even within 99 major office buildings.