Our job was to create an equally iconic brand that would inspire support and help see this project realised in all its glory. Our audience was, well, almost everyone; young and old, individuals and businesses, locals and tourists. We had just three months to create something that reflected our client’s ambitious vision... something that our city could be proud of!
The Quaich Project was born. The logo, based on the traditional scottish sharing cup, not only mirrors the shape of the land itself but alludes to the proud national virtues of hospitality, welcoming and warmth. The new identity was brought to life in a range of executions; brand identity, tone of voice, brochures, event invitations and website to name a few. The most high-profile piece was perhaps the brand launch video, illustrated by local artist Kate McLelland and voiced by Jorah Mormont himself, Game of Thrones actor Iain Glen.