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Wholesums case study

Putting the pop into a brand new type of healthy snack
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Insight

Taylors Food Group came to us with an interesting (not to mention tasty!) product that they needed our help in bringing to life; air popped chips made from whole carrots, whole peas and whole potatoes that are low in fat and calories.

Ever the fans of a healthy snack or two – we couldn’t wait to get to work on developing a new identity and finding an effective way to bring their four fantastic flavours to market.

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IDEAS

With such a compelling product, the inspiration seemed to come naturally. Soon we had three different routes that struck a creative balance between tone and the aesthetic side of the brand.

We all had our own instincts about the best way to go about this job, but it was only right that we consulted the people that matter most; the core audience.

After a bit of ‘light’ market research that included interviewing over 1,500 people who fit that all-important demographic of yoga-loving Instagrammers (and beyond) we had our answer. ‘Wholesums’ and its bright yet down to earth feel (quite literally) was the clear winner.

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Impact

After a bit of fine tuning via a brand workshop we had our new identity and it was all systems go. The eye catching packaging that we created were now full of delicious produce.

Wholesums were ready for the world, and we’d be helping to introduce the brand and its playful, colourful vibe at the Lunch! Conference in London.

We even built an display stand for the event, a striking intro to the brand for many of the attendees. We also made sure that there was plenty of content for curious customers to look at on the Wholesum’s social channels… oh, and a slick new website too.

Mission complete? Well, not quite. Both sides of our agency, creative and media are looking forward to providing the team at Taylors with fully integrated support across multiple channels as this new product continues to grow. There’s no earthly reason not to!

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