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When healthcare tech brand Mysense approached us looking for product explainer videos, we created a series of animations which were unlike anything they had ever seen, or done, before.
Insight
Using state-of-the-art sensors, MySense helps people with extra care needs live independently for longer – bringing peace of mind to families and invaluable insights to healthcare professionals. Their technology is brilliant, but they needed some equally brilliant assets to explain the tech to the general public and potential retail partners.
They briefed us to create videos for both B2B and B2C audiences, helping them not only sell themselves, but completely stand out against the competition.
Idea
Other tech companies often use humanoid characters to explain their technology, but MySense aren’t like every other company. With technology as creative and innovative as theirs, they deserved assets to match.
And so, our group of MySense characters were born.
Crafting and animating these characters in-house, we created a suite of assets to be used across events, as well as owned and paid channels. We wanted to challenge competitors, exceed expectations and showcase MySense as the unique brand they are – using these creative animations to explain their technology in an interesting and engaging way.
Impact
The entire MySense team were incredibly happy with the results, stating that “The creative style does a great job in conveying what MySense is in a reassuring tone whilst de-mystifying the tech around it.”
With a suite of engaging assets in hand, along with their cutting-edge technology, we’re excited to see what’s in store for MySense, and who they help next.
A campaign to put nursing firmly on the agenda
View Case Study A campaign to put nursing firmly on the agenda