Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Liam Hall • 21st Feb 2023
TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.
Liam Hall • 3rd Feb 2023