Insights

News, views and ooohs.

Emily Lou • 22nd Aug 2025

TikTok’s New Rules for Paid Social

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Emily Lou • 15th May 2025

The plus era: Navigating Meta, Pinterest & TikTok’s similar sounding smart ad tools

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Emily Lou • 9th Oct 2024

TikTok Search Ads Campaign: The New Frontier of Search

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Emily Lou • 5th Jan 2024

Unlocking Meta’s AI potential: A deep dive into Advantage+

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Emily Lou • 18th Jul 2023

Performance Media Pitfalls: Things to Watch When Self-Serve Advertising

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what is performance marketing

Liam Hall • 25th Apr 2023

What is Performance Marketing? A Definitive Guide

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