Digital Planning

Our planning-led process combined with a multi-award winning creative team means we can build exceptional websites that increase visibility, leads, conversions and ultimately, revenue.

We’ll usually begin by creating ‘real life’ personas – characters representing your audience or target audience who will be navigating your site.  Who are they, what are they looking for and why, how knowledgeable are they, what other brands/services might they use, what will they respond to? We’ll test everything through the eyes of our invented users.

The next steps involve digging into background analytics and looking at a brand’s current visibility (or possibly invisibility) to create a working sitemap that ties in with the ideal user journey. This is followed by the creation of page templates and scoping out the technical requirements and demands on the site.

  • User personas
  • Analytics
  • Search visibility
  • Sitemap & page templates
  • User journeys
  • Technical scoping

UX & Design

Beginning with a full set of wireframes for mobile and desktop, we then start to create your one-off design around the particular user experience we identified in the first part of the planning process. The wireframes allow us to explore different layout options at speed before transforming the winning design into your bespoke website.

Web Development

We specialise in providing seamless content management system integration using two of the most popular, robust and feature-rich open-source content management systems in use today:

  • WordPress and WooCommerce
  • Drupal and DrupalCommerce

Content migration & population

We provide a range of content migration and population automation options to minimise the content population task (in other words, making the transfer of any existing content a whole lot easier), and ensure pages are redirected appropriately to ensure no loss of search engine traffic.  We don’t want anyone getting lost while you move to your new site.

QA & Testing

Our website team can be a touch over-protective – they won’t let a site leave their warm embrace until it’s been tested to the moon and back.  That’s why we provide a range of testing services, including:

  • Browser and device testing
  • Page speed testing
  • Accessibility testing

Training

Before we let your staff loose on their exciting new website, we’ll provide an in-depth training session (at your place or ours) and also create a custom manual for your Content Management System. Then you’ll be good to go.

Contact Us

Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.

+44 (0)131 551 7777
create@thelaneagency.com
media@thelaneagency.com