Performance Media Manager Wanted: Join Our Team at Lane Media
Lane Media is on the hunt for a Performance Media Manager to join our vibrant team. As a Performance Media Manager, you’ll be at the forefront of planning, buying, and managing digital campaigns across various platforms, with a primary focus on paid search, social, and display advertising. Reporting directly to the Performance Media Director, you […]
Liam Hall • 9th Feb 2024
What is Performance Marketing? A Definitive Guide
Discover the benefits of performance marketing: measurable results, cost-effectiveness, targeted advertising & increased ROI. Learn how to leverage it today.
Liam Hall • 25th Apr 2023
Paid Search Pros Wanted: Lane Media is Hiring
We're hiring! Join the #Laners
Liam Hall • 20th Apr 2023
Understanding ROAS and How to Calculate It with a Free Calculator
In this blog, we’ll explore what ROAS is, why it’s important, and how you can calculate it using our free calculator.
Liam Hall • 27th Mar 2023
Maximise your Performance Media with LTV-based ROAS & learn how to calculate it
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Liam Hall • 21st Feb 2023
TikTok: A cost-effective advertising solution
TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.
Liam Hall • 3rd Feb 2023
E-commerce: Top tips for turbulent times
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
Liam Hall • 2nd Dec 2022
Going Exploring: Instagram’s New Paid Feature
A whole new direction for paid media has just arrived on your favourite app for sharing pics and videos of your holiday/baby/night out/cute pets.
Liam Hall • 11th Jul 2019
