A journey of growth: My experience at Lane Media
Stepping into the world of Lane Media was like embarking on a thrilling adventure. In this blog, I'll share my experiences and the valuable lessons I've learned thus far at Lane Media.
Jamie Whitefield • 8th Sep 2023
Maximise your Performance Media with LTV-based ROAS & learn how to calculate it
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Liam Hall • 21st Feb 2023
Brand Wheel: the Definitive Guide
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Sallie Bale • 15th Feb 2023
Could Performance Media be the key to your future success?
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
Nick McAlpine • 10th Jan 2023
A taste for success – moving from niche to big time
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Ali Findlay • 21st Feb 2022
What’s the crucial ingredient emerging food brands can’t afford to ignore?
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Natalie Henderson • 3rd Feb 2022
Why a little love goes a long way in client and agency relationships
Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]
Ali Findlay • 19th Jan 2022
Changing Lanes
We've got some exciting news to share! Check out our Movers and Lane Changers.
The Lane Agency • 7th Dec 2021
Media diet: are you reading your greens?
What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.
Sallie Bale • 14th Sep 2021
