News

A taste for success – moving from niche to big time

21st Feb 2022 - BY Ali Findlay

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

Read full story

What’s the crucial ingredient emerging food brands can’t afford to ignore?

3rd Feb 2022 - BY Natalie Henderson

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

Read full story

Changing Lanes

7th Dec 2021 - BY The Lane Agency

We've got some exciting news to share! Check out our Movers and Lane Changers.

Read full story

Media diet: are you reading your greens?

14th Sep 2021 - BY Sallie Bale

What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.

The Lane Agency Blog - Media Diet Read full story