Insights

News, views and ooohs.

Sallie Bale • 22nd Jan 2024

Brand Salience: The key to becoming the consumer choice

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Sallie Bale • 25th Sep 2023

Flushed with Success: Championing Menopause Positive Workplaces in Aberdeen

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brand distinctiveness article title image

Sallie Bale • 20th Jun 2023

Brand Distinctiveness: From Differentiation to Memorable Marketing

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Sallie Bale • 29th May 2023

Brand Positioning: Going from Good to Unforgettable

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This is the header image for a guide to developing a brand purpose statement.

Sallie Bale • 27th Mar 2023

What is a brand purpose statement?

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header image for blog How to Conduct a Brand Audit

Sallie Bale • 6th Mar 2023

How to Audit Your Brand: the five step guide

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Brand wheel guide header image

Sallie Bale • 15th Feb 2023

Brand Wheel: the Definitive Guide

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Sallie Bale • 22nd Jan 2023

How strong is your employer brand proposition?

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What is brand analysis

Sallie Bale • 12th Nov 2022

How to Conduct a Brand Analysis?

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Sallie Bale • 12th Oct 2022

What is a Brand Essence?

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Sallie Bale • 26th Sep 2022

Flushed with Success: lifting the lid on menopause in the workplace

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Wellies and watering can representing brand growth as a result of the brand audit

Sallie Bale • 13th Sep 2022

5 Phase Brand Audit Framework

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The Lane Agency Blog - Media Diet

Sallie Bale • 14th Sep 2021

Media diet: are you reading your greens?

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Sallie Bale • 7th Oct 2019

Women supporting women: WACL Gather Scotland conference

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Sallie Bale • 28th Jun 2019

The Battle of the Biases: TEDxGlasgow

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Sallie Bale • 25th Jun 2019

Let's Talk Tropes : Improving Our Approach to Gender in Advertising

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