Brand Distinctiveness: From Differentiation to Memorable Marketing
In the crowded marketplace of today, brand distinctiveness has emerged as a critical factor in capturing the attention of consumers. It's no longer enough to simply differentiate your brand from others; you must create a brand that is instantly recognisable and memorable.
Sallie Bale • 20th Jun 2023
Brand Positioning: Going from Good to Unforgettable
Setting your brand apart from the competition and creating a lasting impression in the minds of consumers is no easy feat: that's where brand positioning comes into play.
Sallie Bale • 29th May 2023
What is a brand purpose statement?
How to develop your brand purpose and write your brand purpose statement.
Sallie Bale • 27th Mar 2023
How to Audit Your Brand: the five step guide
Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.
Sallie Bale • 6th Mar 2023
Brand Wheel: the Definitive Guide
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Sallie Bale • 15th Feb 2023
How strong is your employer brand proposition?
This guide will provide you with valuable insights to help you craft an unbeatable employer brand proposition statement.
Sallie Bale • 22nd Jan 2023
How to Conduct a Brand Analysis?
Brand analysis is a key tool in a marketer's brand growth toolbox. Discover the key stages, objectives, and different models.
Sallie Bale • 12th Nov 2022
What is a Brand Essence?
Have you ever thought about what makes your favorite brands memorable and recognisable? The answer lies in their brand essence. Sitting at the centre of the brand essence wheel, a brand’s essence is like a signature dish – distinctive, engaging and unforgettable. As an internal tool, a brand’s essence helps the marketing team maintain consistency […]
Sallie Bale • 12th Oct 2022
Flushed with Success: lifting the lid on menopause in the workplace
Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.
Sallie Bale • 26th Sep 2022
5 Phase Brand Audit Framework
Discover the 5 phases of our brand audit framework and how we use Fame, Fluency, and Feeling to grow your brand. Learn more about our brand audit phases now.
Sallie Bale • 13th Sep 2022
Media diet: are you reading your greens?
What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.
Sallie Bale • 14th Sep 2021
Women supporting women: WACL Gather Scotland conference
Sallie Bale gives us an insight into her inspirational day at WACL Gather and a pertinent reminder to be the change you want to see.
Sallie Bale • 7th Oct 2019
The Battle of the Biases: TEDxGlasgow
Sallie Bale goes west for TEDxGlasgow, and returns with some mind-expanding ideas.
Sallie Bale • 28th Jun 2019
Let's Talk Tropes : Improving Our Approach to Gender in Advertising
Account Director Sallie Bale has some wise words for those parts of the ad industry that are still stuck in the 40’s.
Sallie Bale • 25th Jun 2019
