How to Audit Your Brand

6th Mar 2023 - BY Sallie Bale

Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.

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Brand Wheel: the Definitive Guide

15th Feb 2023 - BY Sallie Bale

What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.

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Flushed with Success: lifting the lid on menopause in the workplace

26th Sep 2022 - BY Sallie Bale

Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.

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Media diet: are you reading your greens?

14th Sep 2021 - BY Sallie Bale

What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.

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Women supporting women: WACL Gather Scotland conference

7th Oct 2019 - BY Sallie Bale

Sallie Bale gives us an insight into her inspirational day at WACL Gather and a pertinent reminder to be the change you want to see.

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The Battle of the Biases: TEDxGlasgow

28th Jun 2019 - BY Sallie Bale

Sallie Bale goes west for TEDxGlasgow, and returns with some mind-expanding ideas.

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Let's Talk Tropes : Improving Our Approach to Gender in Advertising

25th Jun 2019 - BY Sallie Bale

Account Director Sallie Bale has some wise words for those parts of the ad industry that are still stuck in the 40’s.

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