Maximise Your Performance Media with LTV-based ROAS & Learn How to Calculate It
21st Feb 2023 - BY Liam Hall
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Read full storyBrand Wheel: the Definitive Guide
15th Feb 2023 - BY Sallie Bale
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Read full storyCould Performance Marketing be the key to your future success?
10th Jan 2023 - BY Nick McAlpine
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
Read full storyE-commerce: Top tips for turbulent times
2nd Dec 2022 - BY Liam Hall
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
Read full storyTrending through time: 20 years of Google-ing
11th Nov 2022 - BY Vicky Anderson
What were you doing in 2002? Discover 20 years of Google's top trending searches.
Read full storyMarketing – the bridge inspired leaders choose to travel over troubled waters.
17th Oct 2022 - BY The Lane Agency
How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.
Read full storyIs an agency a proper grown up agency once it’s appointed to the Scottish Government framework?
30th Sep 2022 - BY Ali Findlay
We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.
Read full storyA taste for success – moving from niche to big time
21st Feb 2022 - BY Ali Findlay
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Read full storyWhat’s the crucial ingredient emerging food brands can’t afford to ignore?
3rd Feb 2022 - BY Natalie Henderson
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Read full storyWhy a little love goes a long way in client and agency relationships
19th Jan 2022 - BY Ali Findlay
Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]
Read full storyChanging Lanes
7th Dec 2021 - BY The Lane Agency
We've got some exciting news to share! Check out our Movers and Lane Changers.
Read full storyMedia diet: are you reading your greens?
14th Sep 2021 - BY Sallie Bale
What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.
Read full story
