News & Blog

Broad Match, Slim Results: Why Keyword Caution Leads to Paid Search Success

Paid Search is a wonderful thing. How keywords with a mix of broad and specific search terms find the optimal traffic for your budget and the strongest possible results.

Nick McAlpine • 20th Apr 2023

Maximise Your Performance Media with LTV-based ROAS & Learn How to Calculate It

Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.

Liam Hall • 21st Feb 2023

Brand Wheel: the Definitive Guide

What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.

Sallie Bale • 15th Feb 2023

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Could Performance Media be the key to your future success?

If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.

Nick McAlpine • 10th Jan 2023

E-commerce: Top tips for turbulent times

It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.

Liam Hall • 2nd Dec 2022

Trending through time: 20 years of Google-ing

What were you doing in 2002? Discover 20 years of Google's top trending searches.

Vicky Anderson • 11th Nov 2022

Marketing – the bridge inspired leaders choose to travel over troubled waters.

How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.

The Lane Agency • 17th Oct 2022

Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?

We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.

Ali Findlay • 30th Sep 2022

A taste for success – moving from niche to big time

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

Ali Findlay • 21st Feb 2022

What’s the crucial ingredient emerging food brands can’t afford to ignore?

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

Natalie Henderson • 3rd Feb 2022

Why a little love goes a long way in client and agency relationships

Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]

Ali Findlay • 19th Jan 2022

Changing Lanes

We've got some exciting news to share! Check out our Movers and Lane Changers.

The Lane Agency • 7th Dec 2021

Media diet: are you reading your greens?

What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.

Sallie Bale • 14th Sep 2021

The Lane Agency Blog - Media Diet