News

Trending through time: 20 years of Google-ing

11th Nov 2022 - BY Vicky Anderson

What were you doing in 2002? Discover 20 years of Google's top trending searches.

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Marketing – the bridge inspired leaders choose to travel over troubled waters.

17th Oct 2022 - BY The Lane Agency

How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.

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Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?

30th Sep 2022 - BY Ali Findlay

We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.

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A taste for success – moving from niche to big time

21st Feb 2022 - BY Ali Findlay

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

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What’s the crucial ingredient emerging food brands can’t afford to ignore?

3rd Feb 2022 - BY Natalie Henderson

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

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Why a little love goes a long way in client and agency relationships

19th Jan 2022 - BY Ali Findlay

Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]

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Changing Lanes

7th Dec 2021 - BY The Lane Agency

We've got some exciting news to share! Check out our Movers and Lane Changers.

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Media diet: are you reading your greens?

14th Sep 2021 - BY Sallie Bale

What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.

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