Brand Wheel: the Definitive Guide

15th Feb 2023 - BY Sallie Bale

What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.

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Could Performance Marketing be the key to your future success?

10th Jan 2023 - BY Nick McAlpine

If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.

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E-commerce: Top tips for turbulent times

2nd Dec 2022 - BY Liam Hall

It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.

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Trending through time: 20 years of Google-ing

11th Nov 2022 - BY Vicky Anderson

What were you doing in 2002? Discover 20 years of Google's top trending searches.

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Marketing – the bridge inspired leaders choose to travel over troubled waters.

17th Oct 2022 - BY The Lane Agency

How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.

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Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?

30th Sep 2022 - BY Ali Findlay

We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.

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Experienced designer wanted

11th Mar 2022 - BY The Lane Agency

We're hiring! Join the #Laners

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A taste for success – moving from niche to big time

21st Feb 2022 - BY Ali Findlay

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

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Why a little love goes a long way in client and agency relationships

19th Jan 2022 - BY Ali Findlay

Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]

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We’re hiring!

10th Jan 2022 - BY The Lane Agency

We're hiring! Join the #Laners

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Changing Lanes

7th Dec 2021 - BY The Lane Agency

We've got some exciting news to share! Check out our Movers and Lane Changers.

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