We’re looking for our next Senior Account Manager to join our growing team of #Laners
Chris Bruce • 26th Sep 2023
Setting your brand apart from the competition and creating a lasting impression in the minds of consumers is no easy feat: that's where brand positioning comes into play.
Sallie Bale • 29th May 2023
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Sallie Bale • 15th Feb 2023
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
Nick McAlpine • 10th Jan 2023
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
Liam Hall • 2nd Dec 2022
What were you doing in 2002? Discover 20 years of Google's top trending searches.
Vicky Anderson • 11th Nov 2022
How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.
The Lane Agency • 17th Oct 2022
We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.
Ali Findlay • 30th Sep 2022
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Ali Findlay • 21st Feb 2022
Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]
Ali Findlay • 19th Jan 2022
We've got some exciting news to share! Check out our Movers and Lane Changers.
The Lane Agency • 7th Dec 2021