News

Experienced designer wanted

11th Mar 2022 - BY laneadmin

We're hiring! Join the #Laners

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A taste for success – moving from niche to big time

21st Feb 2022 - BY Ali Findlay

So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following.  Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.

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Why a little love goes a long way in client and agency relationships

19th Jan 2022 - BY Ali Findlay

Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]

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We’re hiring!

10th Jan 2022 - BY laneadmin

We're hiring! Join the #Laners

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Changing Lanes

7th Dec 2021 - BY The Lane Agency

We've got some exciting news to share! Check out our Movers and Lane Changers.

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