News & Blog

Shedding a potato skin for best seller stardom

When it comes to crunching the numbers, find out how the Spot the Difference campaign over delivered.

Sallie Bale • 12th Jun 2024

A smokin’ success in SOND with Inverawe

Fusing strategic planning, data-driven insights, and creative execution to achieve a smokin' success during the festive season.

Emily Lou • 17th May 2024

Anything is possible when nything goes

Anything is possible when nything goes

The Lane Agency • 9th Jun 2023

Delivering the dough with data-driven media strategy

Delivering the delicious data-driven dough

The Lane Agency • 28th Apr 2023

Bringing a smile to the supermarket aisle

Bringing a smile to the supermarket aisle

The Lane Agency • 7th Apr 2023

How MOWI caught the eye of the supermarket giants

How MOWI caught the eye of supermarket giants

The Lane Agency • 10th Dec 2021

How MOWI caught plenty more salmon sales with a global campaign

How MOWI caught plenty more salmon sales with a global campaign

The Lane Agency • 10th Dec 2021

An integrated campaign that makes you go “Wowie!”

An integrated campaign that makes you go 'Wowie!'

The Lane Agency • 9th Jun 2021

Helping Nairn’s reach new audiences with that good gut feeling

Helping Nairn's reach new audiences with that 'Good Gut Feeling'

The Lane Agency • 19th Feb 2021

Putting the pop into a brand new type of healthy snack

Putting the pop in to a brand new type of health snack

The Lane Agency • 19th Feb 2021

Putting a value on integrity

Putting a value on integrity

The Lane Agency • 4th Jan 2021

How all of Graham’s The Family Dairy’s Christmasses came at once

How all of the Graham's Family Diary's Christmasses came at once

The Lane Agency • 4th Jan 2021

Helping Border Biscuits build beyond the border

Media: Helping Border Biscuits build beyond the Border.

The Lane Agency • 3rd Jan 2021

How Graham’s grew brand awareness utilising innovative ITV video on demand

How Graham's grew brand awareness utilising innovative itv video on on demand

The Lane Agency • 9th Nov 2020

Firing up Border Biscuits’ media strategy

Firing up Border Biscuits' media strategy

The Lane Agency • 8th Jul 2019